Guang Song
Beijing Jiaotong University
BusinessCommunication channelChinaProcess managementReverse logisticsService (business)Index systemChannel integrationProcess (engineering)
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#1Xixi Liu (Beijing Jiaotong University)H-Index: 1
#2Hongjie Lan (Beijing Jiaotong University)H-Index: 1
Last. Guang Song (Beijing Jiaotong University)H-Index: 1
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The era of Omni-Channel Retailing (OCR) is coming, but the commercial practice of OCR is in its infancy with relevant researches are also less. This paper analyzes the content of Omni-Channel Retail Logistics Service (OCRLS), clarifies the index system of the evaluation model of OCRLS integration level, and empowers the indicators. Finally, evaluate the capabilities of OCRLS of 112 well-known retail enterprises through the model while analyze the current status of the OCRLS integration in China....
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