Pascal Kowalczuk
University of Duisburg-Essen
Internet privacyAdvertisingEmpirical researchInteractivityWearable computerNetnographyAugmented realityPsychologyCognitionUsabilityConstruct (philosophy)AnnoyanceQualitative researchOptimismReuseConsumer behaviourQuality (business)Context (language use)PopularitySmartwatchConsumer responseSystem qualityImmersion (virtual reality)Structural equation modelingApplied psychologyE-commerce
5Publications
3H-index
25Citations
Publications 6
Newest
Source
#1Carolin Siepmann (University of Duisburg-Essen)H-Index: 2
#2Pascal Kowalczuk (University of Duisburg-Essen)H-Index: 3
Smartwatches are the most popular wearable device and increasingly subject to empirical research. In recent years, the focus has shifted from revealing determinants of smartwatch adoption to understanding factors that cause long-term usage. Despite their importance for personal fitness, health monitoring, and for achieving health and fitness goals, extant research on the continuous use intention of smartwatches mostly disregards health and fitness factors. Grounding on self-determination theory,...
Source
#1Pascal Kowalczuk (University of Duisburg-Essen)H-Index: 3
#2Carolin Siepmann (University of Duisburg-Essen)H-Index: 2
Last. Jost Adler (University of Duisburg-Essen)H-Index: 7
view all 3 authors...
Abstract This study explores the relative advantage of augmented reality (AR) over web-based product presentations. We develop a consumer response model and compare consumers’ reactions to the IKEA Place app and IKEA mobile website on smartphones. The results reveal that AR outperforms web-based product presentations by generating greater immersion and enjoyment, whereas the opposite is true for media usefulness. The findings further show that behavioral responses (reuse and purchase intention) ...
Source
Purpose Voice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers. Des...
Source
#1Jost AdlerH-Index: 7
#2Pascal KowalczukH-Index: 3
Source
#1Jost AdlerH-Index: 7
#2Pascal KowalczukH-Index: 3
Source
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.