Carla A. B. Sass
Federal Fluminense University
AdvertisingProduct (category theory)Consumption (economics)Developmental psychologySociologyBusinessProfiling (information science)PsychologyMarketingProjective testPersonalityConsumer behaviourPerceptionMarket researchValue (economics)Production (economics)Context (language use)Task (project management)OverweightVegan DietConsumer researchPlant basedSocial mediaAnimal welfareMarket price
5Publications
2H-index
13Citations
Publications 5
Newest
#1Carla A. B. Sass (Federal Fluminense University)H-Index: 2
#2Tatiana Colombo Pimentel (Paraná Federal Institute of Education, Science and Technology)H-Index: 24
Last. Erick A. Esmerino (Federal Fluminense University)H-Index: 30
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Abstract This study aimed to analyze the consumer perception (n = 840) about different types of eggs using Product Personality Profiling and Shopping List tasks. White egg, brown egg, organic egg, free-range egg, and eggs enriched with omega 3 and vitamins were evaluated. The consumers associated the white egg with unhealthy, sedentary, and overweight individuals in the Product Personality Profiling task and people that are not concerned with health in the Shopping List task. The brown egg was a...
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Last. Erick Almeida EsmerinoH-Index: 19
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Projecoes apontam para os proximos anos, um forte aumento da demanda por alimentos impulsionada pelo crescimento populacional. Em razao disso, novos tipos de alimentos vem emergindo e levantando a discussao sobre possiveis fontes proteicas alternativas. Dentre essas, destacam-se as oriundas de insetos, conhecidas por possuir valor biologico semelhante ao observado em proteinas animais tradicionais, e.g., bovinos, aves, suinos, caprinos, ovinos, peixes, ovos e leite. Ademais, a entomofagia (consu...
#1Marina Gonzalez Barandela Aleixo (Rio de Janeiro Federal Institute of Education, Science and Technology)H-Index: 1
#2Carla A. B. Sass (Federal Fluminense University)H-Index: 2
Last. Erick A. Esmerino (Federal Fluminense University)H-Index: 30
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1 CitationsSource
#1Carla A. B. Sass (Federal Fluminense University)H-Index: 2
Last. Erick A. Esmerino (Federal Fluminense University)H-Index: 30
view all 8 authors...
4 CitationsSource
#1Carla A. B. Sass (Federal Fluminense University)H-Index: 2
#2Shigeno P. KuriyaH-Index: 5
Last. Mônica Q. Freitas (Federal Fluminense University)H-Index: 43
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The choice and consumption of eggs are made considering a consumers' multidimensional perception, and their understanding becomes essential to the production targeting and the products' success in the market. In this context, this work aimed to verify the consumers' perception about the distinct types of hens' eggs, using a projective technique of completion task combined with presentation of images. A hundred consumers (n = 100) evaluated the main factors, both positive and negative, involved a...
11 CitationsSource