Matthew Farmer
AestheticsAdvertisingSociologyPsychologyFraming (social sciences)NarrativeReadabilityMarketplace of ideasConsumer researchAffect (psychology)If and only ifSocial psychologyRelevance (information retrieval)
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Academia is a marketplace of ideas. Just as firms market their products with packaging and advertising, scholars market their ideas with writing. Even the best ideas will make an impact only if oth...
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