Ozum Zor
Rutgers University
AestheticsAdvertisingHeuristicsProduct (category theory)Variety (cybernetics)SociologyPsychologyEconomicsHeuristicMicroeconomicsThinking processesConstrual level theoryValue (economics)VirtueMindsetHappinessPatienceTime of daySocial mediaCommerceSocial psychology
5Publications
1H-index
3Citations
Publications 4
Newest
#1Ozum ZorH-Index: 1
Last. Ashwani MongaH-Index: 10
view all 0 authors...
#1Ashwani Monga (RU: Rutgers University)H-Index: 3
#2Ozum Zor (RU: Rutgers University)H-Index: 1
Consumers are known to spend both time and money. These two resources are often seen as economically comparable because the value of one's time can be equated to a monetary amount, such as one's wage rate. Recent research suggests that even when time and money are economically equivalent, they are psychologically different. We discuss how time (versus money) leads to decision making that is more heuristic rather than systematic, to an orientation that is more emotional rather than value-maximizi...
2 CitationsSource
#1Ozum ZorH-Index: 1
Last. Ashwani MongaH-Index: 10
view all 3 authors...
#1Ozum ZorH-Index: 1
#2Rafay A. SiddiquiH-Index: 3
Last. Ashwani MongaH-Index: 10
view all 3 authors...