M. Ollila
University of Oulu
World Wide WebMobile computingService systemMobile paymentMobile searchComputer scienceBusiness modelMobile WebServices computingEnd user
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#1Timo Ojala (University of Oulu)H-Index: 33
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This paper presents the SmartRotuaari service system, which motivated by business and customer surveys provides a diverse set of consumer applications ranging from rapid and highly personalized mobile direct marketing to information, communication and payment services. We present results from the first field trial to show that SmartRotuaari provides a functional framework for large-scale field trials for the purpose of empirical evaluation of technology, new services, customer behavior and busin...
51 Citations