Sergio Ibáñez-Sánchez
University of Zaragoza
Embodied cognitionHuman–computer interactionCreativityAdvertisingCongruence (geometry)SociologyInteractivityAugmented realityHumanitiesPsychologyVirtual realityInfluencer marketingPerceptionOriginalityQuality (business)Context (language use)CredibilityCustomer experienceFashion industryAffect (psychology)Computer scienceSocial mediaComputer-assisted web interviewingSocial psychologyOrganizational commitmentRelevance (information retrieval)
16Publications
8H-index
390Citations
Publications 17
Newest
#1Carlos Orús (University of Zaragoza)H-Index: 13
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 3 authors...
Source
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 4 authors...
Abstract Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication. To understand consumers’ behavioral intentions when they encounter product recommendations from fashion influencers on Instagram, this study ad...
2 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 4 authors...
Abstract Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions and reactions toward promoted brands, ignoring the consequences of these promotional actions on influencers' credibility and their relationships with their followers. This research sheds light on the topic by exploring how influencers' promotional actions affect their...
Source
#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 3 authors...
Abstract Instagram is emerging as the most influential social network; this phenomenon is especially apparent in the fashion industry. Fashion brands are launching creative campaigns on Instagram to engage their followers. The present study aims to increase the understanding of followers’ engagement by analyzing the consequences of brand publications on Instagram. Taking as a basis the S-O-R framework, brand publications (stimulus) may generate perceptions of creativity and positive emotions in ...
12 CitationsSource
#1Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
#2Marta Flavián (University of Zaragoza)H-Index: 2
Last. Daniel Belanche (University of Zaragoza)H-Index: 16
view all 4 authors...
Source
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Abstract We live in a multisensory world. Our experiences are constructed by the stimulation of all our senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while other sensory stimuli have been less explored. Virtual reality (VR) is a sensory-enabling technology that facilitates the integration of sensory inputs to enhance multisensory digital experiences. This study analyzes how the addition of ambient scent to a VR experience affects digital pre-experiences in ...
9 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Virtual reality technologies have increased the integration between devices and the human senses. Despite the increased interest in embodied technologies in tourism, there has been little research ...
8 CitationsSource
#1Carlos Flavián (University of Zaragoza)H-Index: 51
#2Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
Last. Carlos Orús (University of Zaragoza)H-Index: 13
view all 3 authors...
Augmented reality (AR) is increasingly shaping brand-customer touchpoints. On social media, brands are developing AR face filters to engage consumers. This study analyses the use of AR filters in users’ experiences. Data from social media users of AR filters was gathered using an online questionnaire. Results showed that branded AR filters generated higher perceived originality, aesthetic quality and interactivity than non-branded filters. For branded AR filters, usefulness (determined mainly by...
Source
#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 3 authors...
Abstract Opinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to continue in the near future. This study aims to identify some key antecedents and consequences of opinion leadership in this context. Our results, based on data collected from 808 followers of a fashion focused Instagram account, suggest that originality and uniqueness are crucial factors if a user is to be per...
105 CitationsSource
The purpose of this study is to analyze how positive behaviors toward influencers (customer interaction) and promoted products (looking for product information) can be achieved, taking into account influencer–product fit, in a fashion marketing campaign. In addition, account following and product involvement are examined as possible moderators in these relationships.,The data were gathered from online participants. The participants were Instagram users who already knew a popular influencer on th...
5 CitationsSource