Ivan Vuković
The InternetAdvertisingDiscount pointsRelevance (law)Political scienceNewspaperOrder (business)Tone (literature)Period (music)Politics
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The aim of the paper is to analyze media content about lobbying in Croatia, in order to point to the prevailing tone and relevance of the term "lobbying" in contemporary media content. The authors conducted quantitative content analysis of information published in daily and weekly newspapers, magazines and on Internet portals. In total, 512 pieces of content, issued in the period from 1st January 2009 until 1st July 2010 were analyzed. Only whole articles which contained in title or in body of t...
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