Chorong Youn
Seoul National University
Supply chainAdvertisingProduct designPublic opinionCorporate brandingConsumption (economics)Developmental psychologyConformitySocial statusAssociation (psychology)SociologyBusinessHierarchical database modelBrand awarenessPsychologyEconomicsMarketingEnvironmentally friendlyConsciousnessNew product developmentProcess managementSubjectivityBrand equityPerceptionValue (ethics)Shopping mallGreen consumptionSensibilityChildren's clothingTransition (fiction)Production (economics)Technology readinessCountry of originContext (language use)Brand loyaltyCompetition (economics)PreferencePersuasionCasualBlameConsumer participationStatistical analysisE loyaltyQuestionnaire dataMiddle levelIndirect impactExperiential learningReturn on marketing investmentComputer scienceProduct (business)Sustainable productsSocial mediaClothingCentralityModernization theorySustainable developmentKnowledge managementBrand managementGreen marketingQuestionnaireSustainabilityOrganizational cultureBrand extensionBig dataSocial psychologyIdentification (information)Relevance (information retrieval)Energy (esotericism)Global recession
13Publications
5H-index
137Citations
Publications 13
Newest
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Consumers are becoming increasingly aware and sensitive to the negative environmental impact caused by the fashion industry and by consumers’ high consumption of fashion. This study analyzes people’s unfiltered comments and behaviors on social media sites related to the sustainability of fashion products. Recently, the number of social media data, called big data, has exploded, transcending the level that can be analyzed with existing tools. This study aims to identify consumers’ perceptions of ...
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#1Chorong Youn (SNU: Seoul National University)H-Index: 5
#2So-Young Kim (SCH: Soonchunhyang University)H-Index: 5
Last. Jae Im Jang (SNU: Seoul National University)H-Index: 1
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This study aimed to develop a framework and measurement items for retailers to assess sustainability while avoiding potential subjectivity by combining top-down and bottom-up approaches, and verifying their validity based on consumer perceptions of sustainable retailing. The framework consisted of 54 measurement items categorized into a three-order hierarchical model. At the top level of the model, there were three third-order dimensions respectively related to consumers, retailers, and society....
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Abstract Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This studyinvestigates the contribution of SPA fashion brands' green marketing activities to consumers' green behaviorand the brands' growth as well as the natural environment. Green marketing activities are classified by pro-duct relevance and consumer participation. An online survey is conducted using scenarios developed accor-ding to the two (high/low product relevance) by two (high/lo...
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#1Kyunghwa Chung (SNU: Seoul National University)H-Index: 3
#2Chorong Youn (SNU: Seoul National University)H-Index: 5
Last. Yuri Lee (SNU: Seoul National University)H-Index: 16
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With global recession and growing international competition among brands, cross-border acquisitions (CBAs) are increasing in the luxury industry. Since country-of-origin (COO) plays a large role in a luxury brand’s image, a CBA that changes the nationality of the company owning the luxury brand and modifies consumer COO knowledge can influence consumer brand perception. This study explores the influence of a luxury brand’s CBA on perceived brand value and the moderation effect of brand loyalty. ...
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Abstract This study investigated the difference of clothing-behavior for the same occasions in terms of a cross-cultural context. It analyzed clothing items worn by TED speakers via video at TED.com in the US, UK,France, Japan, and South Korea from October to December 2012. An analysis on the 233 videos showedconsiderable differences among countries. American speakers wore casual items on the top and formal wearon the bottom. Most British speakers wore the same styles on the top and the bottom o...
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In participating in today's green movement, the development of sustainable products enables firms to drive changes to achieve business excellence and enhance corporate culture. The purpose of this paper is to develop guidelines for the design and production of sustainable energy-saving fashion products (ESFPs). A three-stage methodological approach was adopted: (1) a preliminary study using multiple sources of evidence to identify energy-saving factors for apparel products; (2) a questionnaire s...
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#1Namhee Lee (SNU: Seoul National University)H-Index: 1
#2Yun Jung Choi (SNU: Seoul National University)H-Index: 2
Last. Yuri Lee (SNU: Seoul National University)H-Index: 16
view all 4 authors...
This study focuses on fashion retailers’ as the gatekeepers’ role of encouraging eco-friendly consumption culture, that is, consumption of green products. The purpose of this study is to propose and test a green retailing effect model involving different persuasion routes among green private brand (PB), green marketing campaigns, green consciousness and behavior, and to explore the moderating effect of marketing communication involvement (MCI). The research shows that perception of green PBs has...
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Consumer responses to 3D online shopping malls are influenced by their attitudes toward technology. This study examines the consumer differentiation according to technology readiness, compares customers with different technology readiness in terms of their perceived telepresence and e-loyalty, and examines the effect of their perceived telepresence on their e-loyalty. Samples from 300 females aged 21 to 39 were used for the final analysis. The results are as follows. First, consumers were classi...
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