Husain Salilul Akareem
North South University
AdvertisingService providerHigher educationSocial influenceAcademic standardsConsumer-to-businessSociologyBusinessRegression analysisSubsistence agriculturePsychologyMarketingEmpirical evidenceFraming (social sciences)Resource (biology)Qualitative researchPedagogyPerspective (graphical)PerceptionBrand communityPatient portalValue (ethics)Service-dominant logicScholarshipQuality (business)Sense of communityContext (language use)CredibilityService (business)CommercializationCo-creationConsumer panelsResource integrationSense of belongingEducational qualityBehavioral engagementGlobal populationMultivariate analysisPublic relationsProcess (engineering)Sample (statistics)Medical educationSocial mediaBusiness educationLiteracyEducation policyStructural equation modelingSocial network
Publications 6
#1Husain Salilul Akareem (North South University)H-Index: 2
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Mikala ToddH-Index: 1
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Abstract Subsistence consumers, representing almost half the global population, live on low incomes, possess low levels of literacy, and generally experience poor health. Technology is a tool used to facilitate stronger connections between consumers and support services, including for subsistence consumers. Given the unique characterization of subsistence marketplaces, research needs to examine potential associations between subsistence consumers' individual resource integration and wellbeing vi...
2 CitationsSource
#1Melanie Wiese (University of Pretoria)H-Index: 8
#2Husain Salilul Akareem (International University of Japan)H-Index: 2
Regardless of the growth in social media and social network advertising (SNA), little theoretical and empirical knowledge exists on the differences between countries, and the perceptions and attitu...
1 CitationsSource
This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community.,The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys.,Of the three antecedents hypothesised to influence an individual’s sense of belonging, enjoyment is a very strong predictor in both countries; while the credibility of posts was also a sign...
1 CitationsSource
This thesis is grounded in the Service Dominant Logic (SDL) perspective with a specific focus on value co-creation (VCC) arising from three major dimensions: consumer engagement, consumer resources, and consumer roles in extended services contexts. The program of research involves a theory building qualitative study, followed by a theory testing quantitative study to examine the influence of these three major dimensions on the process of VCC in education and health services. The findings make th...
#1Husain Salilul Akareem (QUT: Queensland University of Technology)H-Index: 2
#2Syed Shahadat Hossain (DU: University of Dhaka)H-Index: 7
ABSTRACTIn recent decades, the commercialization of education has become more apparent and the need for using marketing tools is greater than before. This study aims to identify the demographic and background information of students that differentiate their perception about quality of higher education. A sample of 432 students was taken from five top private universities of Bangladesh to evaluate their perception toward dimensions of higher education. Multinomial regression analysis was conducte...
36 CitationsSource
#1Husain Salilul Akareem (BRACU: BRAC University)H-Index: 2
#2Syed Shahadat Hossain (DU: University of Dhaka)H-Index: 7
Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of existing students. Principle component analysis was used to measure grouping among variables indicating dimensions of education quality. Perceptions about education quality were tested as to whether they...
13 CitationsSource