SeungJae Yun
Hanyang Cyber University
BusinessMarketingMobile instant messagingQuality (business)Mobile serviceStrategic asset allocationUser satisfactionPerceived qualityNetwork effect
Publications 1
#1Hae Ryong Kim (Konkuk University)H-Index: 1
#2Minsu Park (Konkuk University)H-Index: 1
Last. JaeHwan Kwon (Baylor University)H-Index: 5
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The current research investigates the relationship among the factors influencing the success of mobile instant messaging (MIM) businesses: namely, network externalities, network quality, network intimacy, user satisfaction, and usage intention. The patterns of the data collected in China and South Korea confirmed that the impact of network externalities on MIM user satisfaction is mediated by network quality and network intimacy. That is, although network externalities alone can directly influen...
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