Oscar Robayo-Pinzon
Del Rosario University
Internet privacyPublic policyAdvertisingHigher educationSelection (linguistics)Consumption (economics)Service qualitySociologyBusinessPublic sectorPublishingHumanitiesPsychologyActuarial scienceMarketingConstruct (philosophy)Political scienceMobile deviceSystematic reviewVariance (accounting)Perspective (graphical)Consumer behaviourPerceptionIntertemporal choiceOriginalityIdentity (social science)Research developmentPurchasingResearch questionPunctualityCharacterization (mathematics)Context (language use)Service (business)Task (project management)Scope (project management)Heritage tourismPopulationConsumer analysisManagement practicesDecision processOnline learningMobile marketingHealth servicesMobile advertisingProfessional careerResearch reviewBehavioural economicsSymbolic consumptionNational levelSmartphone addictionPerceived qualityQuality assessmentLife insurancePublic relationsDistribution (economics)Computer scienceProcess (engineering)Sample (statistics)Information qualityPublic transportWelfare economicsKnowledge managementMobile technologyTerm (time)Scale (social sciences)Cultural studiesE-commerceDeveloping countryConceptualizationSituational ethicsPopular cultureInternationalizationDigital marketing
19Publications
2H-index
7Citations
Publications 16
Newest
#1Jeisson Leonardo Rincón-Novoa (National University of Colombia)H-Index: 1
#2Sandra Rojas-Berrio (National University of Colombia)H-Index: 3
Last. Oscar Robayo-Pinzon (Del Rosario University)H-Index: 2
view all 3 authors...
Public transport is a relevant issue for cities' and territories' development null From the perspective of consumer behavior, citizens' experience as users and consumers is a topic of interest for public policy, especially at times when people are expected to avoid agglomerations null Given the lack of literature found in the systematic review regarding the future research agenda of consumer behavior in public transport, this research analyses the methodological perspectives, variables, and conc...
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#2Giomar Alexander Uribe Torres (Politécnico Grancolombiano)
Last. Oscar Robayo-Pinzon (Politécnico Grancolombiano)H-Index: 2
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Lovemarks es un concepto relevante en el ambito del mercadeo, y por ello es importante estudiarlo en diversos contextos. En el presente tiene por objetivo la evaluacion de los atributos de las Lovemarks en el contexto universitario en Bogota. Para, ello se utilizo un enfoque deductivo, bajo una modalidad de investigacion cuantitativa. La poblacion estuvo representada por 198 estudiantes, 9 administrativos, 9 docentes y 25 graduados de diferentes universidades de Bogota, y como instrumento de rec...
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#1Oscar Robayo-Pinzon (Del Rosario University)H-Index: 2
#1Oscar Robayo-Pinzon (Del Rosario University)H-Index: 1
Last. Sandra Rojas-Berrio (National University of Colombia)H-Index: 3
view all 4 authors...
Abstract Purpose Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural economics perspective to establish whether heavy smartphone users show a tendency to devalue the consequences of their behaviour in the long term. To address this proposition, the study sought to establish how an objective measurement of usage time of smartphones and apps might help to predict, firstly, participants' choice be...
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#1Wilson Díaz Zamora (Politécnico Grancolombiano)
#2Aida Ximena León Guatame (Politécnico Grancolombiano)H-Index: 1
Last. Oscar Robayo-Pinzon (Politécnico Grancolombiano)H-Index: 2
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Resumen Este estudio tiene como objetivo determinar las actitudes, creencias y aspectos culturales que motivan a los familiares de las personas fallecidas a donar sus organos, a traves de los cuale...
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El presente trabajo tuvo como objetivo evaluar las dimensiones del valor percibido por parte de los estudiantes de programas virtuales en Instituciones de Educacion Superior, considerando la escala de valor percibido Perval. Metodo: Esta investigacion se enmarco a partir de un enfoque mixto, a traves del cual se buscaba encontrar los aspectos y caracteristicas particulares del valor percibido en estudiantes de programas virtuales de Instituciones de Educacion Superior. El diseno de la investigac...
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#1Adriana BonomoH-Index: 2
#2Arthur Asa BergerH-Index: 1
Last. Violeta Corona CabreraH-Index: 1
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This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulati...
1 Citations
There are few studies describing the adoption of electronic business-to-consumer (B2C) commerce in poor and developing countries, in that vein the purpose of this article is to examine which factor...
1 CitationsSource
#1Sandra Rojas-Berrio (National University of Colombia)H-Index: 3
view all 3 authors...
El proposito de esta investigacion es describir las variables de mercado utilizadas en la literatura para evaluar la internacionalizacion de los destinos turisticos con una propuesta de valor que involucra el Patrimonio Cultural. Una revision sistematica de la literatura fue una estrategia metodologica, con una franja temporal de observacion que abarca 2005-2017 y que utiliza Scopus y Web of Science. Las variables mas relevantes son la gestion de marketing, el comportamiento del consumidor, las ...
#1Leonardo Garay‐Quintero (Politécnico Grancolombiano)H-Index: 1
#2Oscar Robayo-Pinzon (Politécnico Grancolombiano)H-Index: 2
Last. Sandra Rojas-Berrio (National University of Colombia)H-Index: 3
view all 3 authors...
1 CitationsSource
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