Patrick van Esch
Auckland University of Technology
AdvertisingProduct (category theory)SociologyBusinessPsychologyIdeologyMarketingPolitical sciencePerceptionHuman capitalPleasureSocial marketingService (business)Marketing communicationPractical implicationsPublic relationsProcess (engineering)Mass mediaKnowledge managementSocial psychologyPolitics
51Publications
11H-index
371Citations
Publications 49
Newest
In the war for talent, many organizations have started marketing the use of social media as a platform to communicate with and attract talent as part of their e-recruitment strategy. Recently, some of those organizations have begun replacing part of the e-recruitment process with social media platforms with video, such as Snapchat. Technology continues to advance and social media use has largely become an acceptable method for people to communicate, share ideas, and portray themselves both perso...
14 CitationsSource
#1Patrick van Esch (USYD: University of Sydney)H-Index: 11
#2Denni Arli (Griffith University)H-Index: 18
Last. Gavin Northey (University of Auckland)H-Index: 11
view all 5 authors...
Reports show that 6.77m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored consumer attitudes toward bloggers and their advertising. Therefore, an effort to discover how paid blog advertisements influence consumer attitudes toward bloggers and the products they advertise will help marketers gain an understanding of how to use bloggers as paid sponsors to influence consumer purchase intent. Using online s...
8 CitationsSource
#1Denni Arli Griffith (Griffith University)H-Index: 1
#2Patrick van Esch (Bond University)H-Index: 11
Last. Makayla Trittenbach (Moravian College)H-Index: 1
view all 3 authors...
Following a barrage of serious allegations regarding a corporate culture that engendered sexual harassment, and discrimination, Uber lost a number of senior executives including its CEO. The phenomenon begs the question as to how much the scandals have affected the popular brand. The purpose of this study is to investigate consumer attitudes towards sexual harassment at Uber and the effects of anger about the scandal on Uber's brand popularity. Investigating such issues at a high profile service...
14 CitationsSource
#1Patrick van Esch (Moravian College)H-Index: 11
#2Gavin Northey (University of Auckland)H-Index: 11
Last. Magdalene Striluk (Moravian College)H-Index: 2
view all 5 authors...
ABSTRACTThe purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification. Moreover, will COO information seeking positively moderate the relationship between homophily and product satisfaction. Participants were recruited through an online survey platform (MTurk). The results appear to be the first to quantify the number of retail products within a basket that need some for...
8 CitationsSource
#1Gavin NortheyH-Index: 11
#2Rahul GovindH-Index: 10
Last. Patrick van EschH-Index: 11
view all 6 authors...
Abstract: Commitment, persistence and effort have long been considered critical components for an individual's academic success. Yet, according to the old proverb, two heads are better than one and collaborative learning may yield greater benefits than what might be achieved by an individual. Because of this, collaborative learning has been labelled a “social imperative” (DuFour & Marzano, ) that has a positive impact on individual learning behaviours, academic outcomes and the overall level of ...
8 CitationsSource
#1Sarah Duffy (USYD: University of Sydney)H-Index: 5
#2Gavin Northey (University of Auckland)H-Index: 11
Last. Patrick van Esch (Moravian College)H-Index: 11
view all 3 authors...
Purpose The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses the financial crisis in Iceland as a demonstrative example to show how social mechanism theory can help social marketers and policy makers overcome complexity and strive for the social transformation they seek. Findings This paper suggests the utility of social mecha...
10 CitationsSource
#1Patrick van Esch (Moravian College)H-Index: 11
#2Gavin Northey (University of Auckland)H-Index: 11
Last. Helen Wilson (CDU: Charles Darwin University)H-Index: 1
view all 4 authors...
Abstract The legalities for the use of Autonomous Weapon Systems (AWS) in space warfare are examined. Currently, there are manuals for air and missile warfare, naval warfare and cyber warfare, a clear gap in the literature is that there is no manual for space warfare. We find that the current jurisprudence of space is somewhat considered analogous to the high seas and in the absence of a Space Warfare Manual, legal jurisdiction may consider that certain treaties are only in effect when in the te...
3 CitationsSource
#1Gavin Northey (University of Auckland)H-Index: 11
#2Mathew Chylinski (UNSW: University of New South Wales)H-Index: 11
Last. Patrick van Esch (Moravian College)H-Index: 11
view all 4 authors...
In 2015 global expenditure on food items was expected to exceed $US7 trillion (IFC, 2014). As such, every day around the world, consumers make a large number of decisions about food choices. In many of these decisions, the visual appearance of the food, in particular the product colour, will be the primary choice determinant. This is because the colour of a food product presents the consumer with critical information related to edibility, as well as the identity and intensity of flavour (Shankar...
2 CitationsSource
#1Patrick van EschH-Index: 11
#2Ally GeislerH-Index: 1
Last. Jonas HellerH-Index: 8
view all 5 authors...
1 Citations
#1Patrick van EschH-Index: 11
#2James TeufelH-Index: 9
Last. Skye van EschH-Index: 1
view all 4 authors...
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where t...
2 CitationsSource