Scott M. Smith
North Carolina State University
The InternetAdvertisingBusiness ethicsMarket segmentationData collectionSociologyBusinessSingle-nucleotide polymorphismPsychologyEconomicsMarketingCross-culturalGenetic markerPsychographicMarketing managementCross-cultural studiesSensitivity (control systems)Data qualityData scienceRespondentResearch designInternet shoppingComputer softwareGenotypingPublic relationsComputer scienceMarketing researchGeneticsBotanyApplied psychologySocial psychologyTheoretical computer scienceGenetic diversityBiology
62Publications
18H-index
1,720Citations
Publications 61
Newest
#1William R. SwinyardH-Index: 23
#2Scott M. SmithH-Index: 18
Source
#1Catherine A. Roster (UNM: University of New Mexico)H-Index: 17
#2Gerald Albaum (UNM: University of New Mexico)H-Index: 18
Last. Scott M. Smith (BYU: Brigham Young University)H-Index: 18
view all 3 authors...
This research investigates the effect of topic sensitivity on panelists’ motivations and data quality. An Internet survey in which topic sensitivity varied (high, low) was conducted with panelists using the Survey Participation Inventory (SPI). A two-factor structure based on intrinsic versus extrinsic motivations was used to cluster respondents. A two-way factorial MANOVA between the sensitivity conditions and clusters assessed self-report data quality, completion time, extreme response style, ...
Source
#1Scott M. Smith (BYU: Brigham Young University)H-Index: 18
Internet surveys are widely used in marketing research, and their use continues to grow, partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality. This session deals with selected methodological issues concerning Internet surveys.
Source
#1Scott M. Smith (BYU: Brigham Young University)H-Index: 18
#2Catherine A. Roster (UNM: University of New Mexico)H-Index: 17
Last. Gerald Albaum (UNM: University of New Mexico)H-Index: 18
view all 4 authors...
With the exploding use of Internet surveys, research efforts and data quality are increasingly subject to the effects of respondents who do not give the required attention to survey questions and who speed through the survey, or who intentionally cheat with their answers. We investigate respondent integrity and data quality for samples drawn from a “Regular” online panel and from Amazon's MTurk. New metrics for assessing sample integrity and online data quality are introduced. Overall, MTurk res...
Source
#1Scott M. Smith (BYU: Brigham Young University)H-Index: 18
#2J. Patrick Kelly (BYU: Brigham Young University)H-Index: 5
Although site selection has always been an important retailing decision, the selection of new sites in recent times has become more complex. The complexity of new site selection eminates from the reduction in the number of major regional malls being constructed, by the desire of many retail chains to enter smaller population communities, and the desire to maximize market share in existing markets by either opening new units or by improving assortments, employee productivity, or atmospheric eleme...
Source
#1Gerald AlbaumH-Index: 17
#2Patrick L. BrockettH-Index: 38
Last. Catherine A. RosterH-Index: 17
view all 7 authors...
Web-based, or internet, surveys are widely used in marketing research, and their use continues to grow. The reasons for this are partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality, and partly because compared to traditional self-administered methods they offer advantages in speed, cost, and efficiency of data collection. This session deals with selected methodological issues concerning Web sur...
Source
#1Gerald Albaum (UNM: University of New Mexico)H-Index: 18
#2Catherine A. Roster (UNM: University of New Mexico)H-Index: 17
Last. Scott M. Smith (BYU: Brigham Young University)H-Index: 18
view all 3 authors...
Use of Web surveys by academic and practitioner researchers in Marketing is increasing rapidly. This is largely due to the advantages that Web surveys have in terms of speed, cost, and efficiency of data collection over other modes of data collection. In addition, Web survey programs offer researchers a wide variety of design options that can reduce sources of respondent error that are typically high in other self-administered methods, such as acquiescence, extreme responding, and social desirab...
Source
#1Catherine A. Roster (UNM: University of New Mexico)H-Index: 17
#2Gerald Albaum (UNM: University of New Mexico)H-Index: 18
Last. Scott M. SmithH-Index: 18
view all 3 authors...
Topic sensitivity has not been widely studied, especially at the cross-cultural level of analysis, despite its potential effect on data quality and quantity across multiple data collection modes. Internet surveys are fast becoming the preferred mode for survey delivery as they afford researchers convenient use of design options such as "forced answering" (FA) that can virtually eliminate item nonresponse error. This study examines the impact of topic sensitivity on the use of FA and the "prefer ...
Source
#1Gerald Albaum (UNM: University of New Mexico)H-Index: 18
#2Catherine A. RosterH-Index: 17
Last. Scott M. SmithH-Index: 18
view all 3 authors...
Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for participating in an internet-based survey. Design/methodology/approach – Data were collected in a field experiment in Hong Kong using a 2×2×2 factorial design. Variables manipulated were topic sensitivity, use of FA, an...
Source
#2Felix R JimenezH-Index: 6
Last. Donald B. Pratt (SFA: Stephen F. Austin State University)H-Index: 6
view all 6 authors...
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.