Sandeep Arora
University of Manitoba
AdvertisingProduct (category theory)BusinessMarketingInformation systemPersonalityCustomer satisfactionNew product developmentSoftware versioningPower (social and political)HarmQuality (business)Big Five personality traitsCustomer orientationNegative associationCustomer perspectiveMobile appsMarketing departmentLife stageNegatively associatedProduct (business)False advertisingNarcissismEndogeneityMarketing strategyCustomer relationship managementGreat Rift
5Publications
2H-index
71Citations
Publications 4
Newest
#2Sandeep AroraH-Index: 2
Last. Neeru PahariaH-Index: 8
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Firms spend a substantial amount on lobbying—devoting financial resources on teams of lobbyists to further their interests among regulatory stakeholders. Previous research acknowledges that lobbyin...
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#1Sandeep Arora (UM: University of Manitoba)H-Index: 2
#2Frenkel Ter Hofstede (University of Texas at Austin)H-Index: 11
Last. Vijay Mahajan (University of Texas at Austin)H-Index: 85
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AbstractThe mobile application (app) industry has grown tremendously over the past ten years, primarily fueled by small app development businesses. Lacking advertising budgets, these small and relatively unknown businesses often offer free versions of their paid apps to be noticed in the crowded app industry and to reduce customer uncertainty about app quality and fit. The authors build on the existing marketing and information systems literature on sampling and versioning to investigate the imp...
34 CitationsSource
#1Saim Kashmiri (University of Mississippi)H-Index: 9
#2Cameron Duncan Nicol (Union University)H-Index: 3
Last. Sandeep Arora (UM: University of Manitoba)H-Index: 2
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This research examines the relationship between narcissistic personality characteristics in Chief Executive Officers (CEOs) and firms’ innovation outcomes. The authors argue that firms led by narcissistic CEOs are likely to exhibit a higher rate of new product introductions and a greater proportion of radical innovations in their new product portfolios, but they are also more likely to encounter product-harm crises. The impact of CEO narcissism on these innovation outcomes is partially mediated ...
30 CitationsSource
#1Saim Kashmiri (University of Mississippi)H-Index: 9
#2Cameron Duncan Nicol (University of Mississippi)H-Index: 3
Last. Sandeep Arora (UM: University of Manitoba)H-Index: 2
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The strategic decisions of chief executive officers (CEOs) significantly impact firms’ key stakeholders and society at large. As a result, a plethora of research focuses on highlighting the economic, social, and environmental consequences of CEOs’ decisions (e.g., Mizik 2010; Swaminathan and Moorman 2009; Steenkamp and Fang 2011). Surprisingly, this research has mainly focused on the impact of CEOs’ demographic backgrounds such as age, functional background, education, and tenure (e.g., Palmer a...
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