Birte Manke
Lüneburg University
Social relationConsumption (economics)Political economyFinancial servicesSociologyBusinessHumanitiesIdeologyDifferentiationMarketingAnticipation (artificial intelligence)Political scienceDivestmentProcess managementTerrorismTraditional economyEconomic geographyValue (economics)Lead (geology)Customer insightAction (philosophy)Space (commercial competition)Political systemUse caseIndustrial organizationBusiness modelProcess (engineering)Business studiesMass mediaFutures studiesCriminologyFunction (engineering)Relevance (information retrieval)Systems theory
9Publications
2H-index
7Citations
Publications 8
Newest
#2Matthias FuchsH-Index: 27
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Wie verandert sich das Konsumentenverhalten in der Covid-19-Pandemie? Dieser Beitrag analysiert Veranderungen im Schweizer Konsumentenverhalten und identifiziert vier typische Verhaltensanderungen. Basierend auf der Konsumentenperspektive werden Best-Practice-Beispiele fur die Marketingkommunikation in der Krise prasentiert.
The mobility sector is changing due to its negative consequences and companies' reactions thereupon. New mobility solutions enter the market quickly, while it is uncertain where the shift in the industry will lead. Thus, companies ought to understand people's future mobility needs to successfully adjust their innovations accordingly. This study examines customers' insights into future mobility via trend receiver interviews in Europe, the United States and China. Findings reveal that some compani...
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#1Birte MankeH-Index: 2
„How to translate trends into action? Trend research yields important insights into future developments of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose “Pictures of the Future” to start the trend translation process.”
People increasingly declutter consumption objects. What motivates them to start this form of disposal process? Prior research gives us interesting insights into divestment processes but only provides limited insights so far on what may start these processes. We explore consumer motivations to start disposal processes. To do so, we studied consumers and their decluttering practices. In our study, we so far identified three motivational factors for starting disposal processes: special events, spat...
#1Benjamin BaderH-Index: 10
#2Birte MankeH-Index: 2
4 CitationsSource
#1Benjamin BaderH-Index: 10
#2Birte MankeH-Index: 2
#1Steffen RothH-Index: 15
#2Artak Melkonyan (UNDP: United Nations Development Programme)H-Index: 1
Last. Leo Paul Dana (Princeton University)H-Index: 59
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This article makes a case for the significance that borders have for new venture discovery. Since markets are social phenomena, new venture discoveries necessarily refer to the crossing of social borders. We draw on social systems theory and theories of social differentiation to understand how social borders are drawn. We demonstrate how this knowledge may be used to create and unfold a comprehensive market map that is useful for both the tracking of past and the anticipation of new venture disc...
3 CitationsSource