Rajesh Bagchi
Pamplin College of Business
StatisticsEnvironmental chemistryContaminationAdvertisingProduct (category theory)Consumption (economics)BusinessEconometricsBiodegradationPsychologyEconomicsMarketingCommon value auctionNumerosity adaptation effectMicroeconomicsCognitive psychologyBioavailabilityChemistryExperimental economicsConsumer behaviourPerceptionPresentationHydrocarbonGoal pursuitTask (project management)MathematicsAffect (psychology)Environmental sciencePublic relationsCalorieComputer scienceProcess (engineering)Social psychology
Publications 63
#1Rajesh Bagchi (Pamplin College of Business)H-Index: 14
#2Sung H. Ham (MSU: Michigan State University)H-Index: 4
Last. Chuan He (CU: University of Colorado Boulder)H-Index: 9
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Confirmation bias, a well‐established behavioral anomaly, asserts that when product experience is ambiguous, it is assimilated consistent with expectations set up by prior advertising. In this paper, we combine a strategic model with laboratory experiments to study the effects of consumers’ confirmation bias on firms’ advertising and pricing strategies and its implications for firms’ profits. Our results suggest that confirmation bias does not improve firms’ profits in the short run. However, it...
#1Stefan J. Hock (UConn: University of Connecticut)H-Index: 4
#2Rajesh Bagchi (VT: Virginia Tech)H-Index: 14
Last. Thomas M Anderson (CU: University of Colorado Boulder)H-Index: 1
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3 CitationsSource
#1Daniel Villanova (UA: University of Arkansas)
#2Elise Chandon Ince (USC: University of South Carolina)H-Index: 2
Last. Rajesh Bagchi (Pamplin College of Business)H-Index: 14
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When presenting their predictions, predictors may also provide varying levels of information regarding how they arrived at their predictions. However, it is unclear what role these explanations play in the resulting evaluations of the predictors. In 3 experiments, the authors demonstrate that when a predictor provides a brief explanation, individuals evaluate the predictor less positively than when a predictor simply provides no explanation or provides a detailed explanation for their prediction...
#1Gustavo SchneiderH-Index: 2
#2Elise Chandon InceH-Index: 2
Last. Rajesh BagchiH-Index: 14
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#1Milica Milosavljevic Mormann (SMU: Southern Methodist University)H-Index: 4
#2Thomas L. GriffithsH-Index: 92
Last. Kellen Mrkva (Columbia University)H-Index: 5
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This paper examines consumers’ attention traces (e.g., sequences of eye fixations and saccades) during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision-making activities (e.g., formation of a consideration set, alternative evaluation, and decision strategies). Besides enabling a better understanding of actual consumer choice, attention traces support more complex models of choice, and point to the pr...
1 CitationsSource