Young Han Bae
Pennsylvania State University
Rank (computer programming)Customer retentionGeneralized integer gamma distributionGender studiesAdvertising campaignAdvertisingGeneralized beta distributionTheory of reasoned actionCultural diversityZipf's lawMathematical optimizationAdvertising researchProfitability indexCustomer lifetime valueSocial exclusionDiffusion (business)Consumption (economics)Corporate social responsibilityConceptual frameworkSociologyBusinessInteractivityLoyalty business modelGamma distributionEconometricsDual (category theory)PsychologyMetropolitan areaMarket shareHealth careActuarial scienceEconomicsMarketingTobit modelCognitionSocial exchange theoryMicroeconomicsSet (abstract data type)Open market operationCustomer satisfactionNew product developmentAffordanceYoung adultSensitivity (control systems)Consumer behaviourModerated mediationMedicare Part DConsumer choiceTheme (narrative)IntentionalityLEAPSConationDigital signageSwitching barriersBranded contentThe Conceptual FrameworkGratificationPrescription drugShareholder valueDemographicsHealth and Retirement StudyService (business)Factor (programming language)Applied mathematicsPopulationGrocery shoppingCultural valuesFinancial performanceActive controlService marketInternet businessInternational marketTheme parkResearch modelAge and genderAggregate levelMathematicsAffect (psychology)Computer scienceOrder statisticSample (statistics)MultimediaEconomic growthEntertainmentOnline advertisingSocial mediaMultilevel modelCustomer equityRelationship marketingExponential distributionNative advertisingCustomer intelligencePlan (drawing)Natural exponential familyMedia relationsHofstede's cultural dimensions theoryPromotion (rank)Structural equation modelingCustomer delightSocial psychologyRegressionUser interfaceMechanism (biology)New media
16Publications
5H-index
41Citations
Publications 16
Newest
#1Young Han Bae (PSU: Pennsylvania State University)H-Index: 5
#2Thomas S. Gruca (UI: University of Iowa)H-Index: 3
Last. Gary J. Russell (PSU: Pennsylvania State University)
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This study examines the relationship between market share and its rank for a comprehensive set of product categories and subcategories in the U.S consumer packaged goods industry. Based on prior re...
Source
#1Sean Yim (PSU: Pennsylvania State University)H-Index: 1
#2Young Han Bae (Penn State Greater Allegheny)H-Index: 5
Last. JaeHwan Kwon (Baylor University)H-Index: 5
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Purpose The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating effects of marketing capability (MC) into the corporate social responsibility (CSR)–corporate financial performance (CFP) link and theorize a single moderated mediation model. The empirical results of the research confirm the theorized moderated mediation model among the four variables, where a firm’s CR plays a m...
10 CitationsSource
#1Chang Dae HamH-Index: 9
#2Joonghwa Lee (UND: University of North Dakota)H-Index: 7
Last. Young Han Bae (PSU: Pennsylvania State University)H-Index: 5
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Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem. However, little is known about what motiva...
10 CitationsSource
#1Young Han Bae (Penn State Greater Allegheny)H-Index: 5
#2Sangkil Moon (UNCC: University of North Carolina at Charlotte)H-Index: 13
Last. Ilyoung Ju (BGSU: Bowling Green State University)H-Index: 3
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We explore the impact of consumers’ attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers’ attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced...
4 CitationsSource
#1Dong Woo Ko (HUFS: Hankuk University of Foreign Studies)H-Index: 1
#1Dong Woo Ko (HUFS: Hankuk University of Foreign Studies)H-Index: 1
Last. Jayoung Han (Fairleigh Dickinson University)H-Index: 3
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Previous studies have shown that Medicare beneficiaries do not tend to switch their prescription drug plans (Part D), even though they can greatly save on the money spent on drugs by switching plans. To explore this occurrence, the present study focused on the concept of social exclusion—one of the most important characteristics prevalent in the elderly. This study compared the impact of two types of social exclusion on the association between psychological cost and plan switching: active (or re...
1 CitationsSource
#1Sangkil Moon (UNCC: University of North Carolina at Charlotte)H-Index: 13
#2JaeHwan Kwon (Baylor University)H-Index: 5
Last. Young Han Bae (Penn State Greater Allegheny)H-Index: 5
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Marketing scholars have demonstrated the impacts of weather on consumer behavior at the aggregate level; however, they have not fully analyzed how individual differences in weather sensitivity (WS) play a role in consumers’ purchase decisions. Therefore, we examine how individual differences in WS influence weather-related purchases (e.g., flood insurance, buying hot coffee on a cold, rainy day). Specifically, we find that consumers who are high in WS tend to respond to such weather-related purc...
1 CitationsSource
#1Sangkil Moon (UNCC: University of North Carolina at Charlotte)H-Index: 13
#2Moon Young Kang (KAIST)H-Index: 4
Last. Charles D. Bodkin (UNCC: University of North Carolina at Charlotte)H-Index: 10
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Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests. To fill this research void, we choose the grocery shopping setting, where weather influences shoppers’ shopping trip incidence and basket size. We theorize that the weather event (i.e., rain, snow, thunder, and fog) decreases both the shopping trip and the baske...
1 CitationsSource
#1Young Han Bae (PSU: Pennsylvania State University)H-Index: 5
#2Michelle Hough (PSU: Pennsylvania State University)H-Index: 7
Last. Ilyoung Ju (RMIT: RMIT University)H-Index: 7
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ABSTRACTThis study examines Northeast Asian consumer cultural dimensions and their differences by using Hong Kong, Japanese, and Korean college students as initial data points. While the cultural dimensions of Northeast Asia cannot be represented fully by this limited analysis, these data points provide preliminary insights toward more thoroughly mapping Northeast Asian culture. Common cultural dimensions of normativeness, communitarianism, conservatism, personality expression, and connectedness...
2 CitationsSource
#1Moon Young KangH-Index: 4
#2Young Han BaeH-Index: 5
1 CitationsSource
#1Woosuk KimH-Index: 1
#2Seungmyeong ChungH-Index: 1
Last. Young Han BaeH-Index: 5
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Getting online market is growing in leaps and bounds, the O2O service market will further expand in the future. O2O services are very similar to open market services and they are one of the most successful Internet business models. Moreover, O2O commerce usually handles not only products, but also services. Nowadays companies tend to pursue O2O marketing because it permits smarter consumption for consumers as well as successful promotion for companies. Korea appears to be well positioned for the...
5 Citations