Gopal Das
Indian Institute of Management Bangalore
AdvertisingEmpirical researchProduct (category theory)BusinessPsychologyMetropolitan areaMarketingPersonalityRegulatory focus theorySystematic samplingConsumer behaviourPerceptionValue (ethics)OriginalityLoyaltyQuality (business)Context (language use)Competition (economics)Perceived qualityExperiential learningComputer scienceProduct (business)Promotion (rank)Structural equation modelingSocial psychologyModeration
57Publications
17H-index
787Citations
Publications 56
Newest
Abstract null null The ways in which emergent technologies are disrupting retailing are manifold. The Internet, social media, mobile technologies, augmented reality, artificial intelligence, robotics, and natural user interfaces all combine to grant consumers access to more information and channels than ever before, through virtually seamless connections with retailers, competitors, and other consumers. The resulting transformations, due to such technologies, thus are widespread, affecting retai...
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#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#2Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
Last. Raji Srinivasan (University of Texas at Austin)H-Index: 16
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Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight t...
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#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 3
Last. James Agarwal (U of C: University of Calgary)H-Index: 23
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Abstract Online retailers provide social selling cues, such as “39 customers bought this product” or “156 customers viewed our product per hour”, to encourage sales. Revealing the numbers bought has been shown to increase purchase intentions, but what remains unexplored are the ramifications of posting the number of brand-related views or revealing both numbers bought and viewed so customers can determine the views-to-bought ratio. The number of views is much higher than the numbers bought, whic...
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#1Gopal DasH-Index: 17
#2John PelozaH-Index: 21
Last. Todd GreenH-Index: 7
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Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products with ethical attributes. Notably, consumers’ preference for quality can differ between self-purchases and gifts, and the presence of ethical attributes can impact product quality perceptions. The purpose of this paper is to examine how the presence of ethical attributes a...
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#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 3
Last. Vik Naidoo (USYD: University of Sydney)H-Index: 11
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Abstract Through three laboratory experiments and a study conducted in a natural setting, this research investigates the unexplored area of the role of mood (positive versus negative), pricing frame (partitioned versus combined), and pricing tactic persuasion knowledge (PTPK = low versus high) on product attractiveness and purchase intention. Study 1 explores a mood × frame interaction, with results showing that subjects in the positive mood report higher attractiveness and purchase intention fo...
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#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 3
Last. Mark T. Spence (Bond University)H-Index: 14
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1 CitationsSource
#1Gopal DasH-Index: 17
#2James AgarwalH-Index: 23
Last. Mark T. SpenceH-Index: 14
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#1Gopal DasH-Index: 17
#1Gopal DasH-Index: 3
Last. Geetika VarshneyaH-Index: 6
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#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 3
Last. Rajat Roy (Bond University)H-Index: 11
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Abstract Marketers often offer equivalent pricing options by charging a base price and surcharges (partitioned pricing), or alternately offering a single price (combined pricing). The current study examines the systematic impact of a person's activated self-construal on the evaluation of product offers made under these alternate pricing frames. Findings from three experiments show that individuals with independent self-construal lean towards global processing and exhibit higher attractiveness an...
4 CitationsSource
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 17
#1Gopal Das (IIMB: Indian Institute of Management Bangalore)H-Index: 3
Last. Ioannis Kareklas (SUNY: State University of New York System)H-Index: 10
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In recent years, advertisers have increasingly been using emoji in their promotional communications. However, little is known about how consumers might react to the use of emoji in advertisements. In this paper, we examine the effect of including emoji in advertisements on consumers' purchase intentions. Two empirical investigations (a laboratory experiment and an online study) provide convergent evidence that the presence of emoji leads consumers to experience higher positive affect, which in t...
19 CitationsSource