Robin Elaine Roberts
Griffith University
AdvertisingCultural diversityProfitability indexEconomyConsumption (economics)Service qualityBusinessApplied economicsEconomicsMarketingPolitical scienceBest practiceManagementChinaInternational businessGeographyPerceptionProduction (economics)FranchisePurchasingContext (language use)Marketing communicationAsia pacificIndustrial organizationDevelopment economicsAgricultural economicsMedical educationFocus group
36Publications
1H-index
9Citations
Publications 35
Newest
Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of Australian food retail franchise stores in China. Findings: The findings indicate that COO origin is an important determinant of customer expectations including service quality, social value, emotional value,...
1 CitationsSource
#1Robin Elaine Roberts (Griffith University)H-Index: 1
#2Lorelle Frazer (University of the Sunshine Coast)H-Index: 4
Last. Park Thaichon (Griffith University)H-Index: 10
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This research examines the timing of a food retail franchise’s entry into Shanghai, China. Previous literature espouses the benefits of early movers, but there is a lack of focus on related conting...
2 CitationsSource
#1Sara QuachH-Index: 8
#2Park ThaichonH-Index: 10
Last. Scott Keith W WeavenH-Index: 25
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Purpose: Adopting exchange theory and social orientation of loyalty, this research investigates the antecedents of customer loyalty consisting of (1) loyalty layers (i.e. personal loyalty, relationship with consumption communities and local network effects) and (2) loyalty expectations (i.e. service quality, reciprocity and firm innovativeness) and how these relationships are moderated by customer knowledge. Design/methodology/approach: The data were collected from 4,208 customers in the mobile ...
2 CitationsSource
#2Lorelle FrazerH-Index: 20
Last. Park ThaichonH-Index: 10
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This chapter is a descriptive and exploratory study of the challenges and opportunities faced by franchisors in adapting their franchise systems to accommodate cultural diversity among franchisees. It uses literature on migrant entrepreneurs and cultural diversity in small business settings in the United Kingdom, Europe, and the Americas as a basis for application to a franchising context. Triggered by events in the Australian franchising sector over the past two years, in which franchise system...
1 CitationsSource
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
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Source
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
view all 6 authors...
Source
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
view all 6 authors...
Source
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
view all 6 authors...
Source
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
view all 6 authors...
Source
#1Alain VerbekeH-Index: 69
Last. Swati NagarH-Index: 3
view all 6 authors...
Source