Swati Verma
Lawrence Technological University
AdvertisingEthnocentrismSubsidiaryProduct (category theory)Consumption (economics)BusinessProduct categoryEconometricsPsychologyMultinational corporationEconomicsMarketingFraming (social sciences)MicroeconomicsExtant taxonCognitive reframingRegulatory focus theoryInternational businessGlobalizationConsumer behaviourProduct typePerceptionValue (ethics)Knowledge sharingOriginalityVirtueBundleResearch questionConsumer ethnocentrismSale pricePrice matchingGlobal integrationBehavioral pricingResearch basedArousalDispositionPhenomenonKnowledge managementBrand managementSocial psychologyHealth claims on food labelsAsk price
Publications 6
#1Swati Verma (Lawrence Technological University)H-Index: 3
#2Abhijit Guha (USC: University of South Carolina)H-Index: 9
Last. Dhruv Grewal (Babson College)H-Index: 89
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Abstract Some retailers offer price match guarantees, whereas others offer guarantees making the same promise but labeling these low-price guarantees. Do consumers respond differently to these different price guarantee labels? To address this research question, this paper leverages insights from pricing, signaling, and regulatory focus theories to demonstrate – across multiple studies – that consumers perceive price match versus low price guarantees differently. In turn, contingent on consumers’...
2 CitationsSource
#1Andrea Heintz Tangari (WSU: Wayne State University)H-Index: 13
#2Somak Banerjee (California State University, Los Angeles)H-Index: 2
Last. Swati Verma (Lawrence Technological University)H-Index: 3
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Abstract Drawing from activation theory and the goal literature, this research explores how competing product-related goals influence attitudes and intentions and how advertised product claims (fortification and health claims) nudge competing consumer goals. Additionally, this research investigates how promotional cue alignment with a product-related goal can positively influence attitudes and intentions. Four studies reveal that when a promotional cue does not align with a focal product cue, th...
#1Abhijit Guha (USC: University of South Carolina)H-Index: 9
#2Abhijit Biswas (WSU: Wayne State University)H-Index: 38
Last. Jens Nordfält (HHS: Stockholm School of Economics)H-Index: 12
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AbstractSales induced through price promotions depend heavily on discount depth, so firms create mechanisms to influence perceptions of discount depth. Typically, consumers compute discount depth as the difference between the sale price and the original price, with this difference compared against the original price. But thus far, no research has examined the effect of reframing this difference by comparing the discount depth against the sale price. Multiple studies, including a field study acro...
21 CitationsSource
#1Swati Verma (WSU: Wayne State University)H-Index: 3
#2Abhijit Guha (USC: University of South Carolina)H-Index: 9
Last. Abhijit Biswas (WSU: Wayne State University)H-Index: 38
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Mixed bundles of vice and virtue are an increasingly important product category. However, many mixed bundles fail in the marketplace, and so it is important to examine how consumers evaluate such mixed bundles. This paper examines consumers' affective responses and consequent purchase evaluations for a mixed vice-virtue bundle versus a pure vice product. Results of Study 1 show that purchase intentions are higher for a pure vice product versus a mixed product; also, increased purchase intentions...
6 CitationsSource
#1Nayyer Naseem (WSU: Wayne State University)H-Index: 1
#2Swati Verma (WSU: Wayne State University)H-Index: 3
Last. Attila Yaprak (WSU: Wayne State University)H-Index: 19
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Global integration of knowledge and innovation transfers in the internationalizing firm has inspired a growing literature in the international business literature. Several streams of studies examined interesting dimensions of this phenomenon, but extant literature is still weak in research that focuses on how knowledge sharing among the headquarters and subsidiaries of the multinational firm can boost performance. In this chapter, we present propositions for future research based on a review of ...
#1Nayyer NaseemH-Index: 1
#2Swati VermaH-Index: 3
Last. Attila YaprakH-Index: 19
view all 3 authors...
Abstract Purpose The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad. Methodology/findings As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor do...
2 CitationsSource