Patrícia Dias
Catholic University of Portugal
Internet privacyThe InternetAdvertisingSociologyBusinessContemporary societyPsychologyDigital mediaMobile deviceGeographyPerceptionMobile phoneParental mediationPublic relationsSocial mediaFocus groupSocial psychologyExploratory researchMobile telephony
57Publications
8H-index
145Citations
Publications 62
Newest
#1Patrícia Dias (UCP: Catholic University of Portugal)H-Index: 8
#2Rita Cavalheiro (UCP: Catholic University of Portugal)
The study of storytelling and brand love is justified by the need to understand the potential of storytelling as a tool that marketers have available to positively influence the love felt by the consumers toward a particular brand. In this case, we address the jewelry brand PANDORA as a case study. In our empirical research, we intend to understand the role of storytelling in the creation of brand love when it is used as a brand communication technique. In addition, we chose the brand PANDORA be...
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#2Patrícia Dias (UCP: Catholic University of Portugal)H-Index: 8
Durante os primeiros meses de confinamento devido a pandemia Covid-19, o TikTok foi a aplicacao mais descarregada a nivel mundial, tendo conquistado, so em Portugal, meio milhao de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciencias de Comunicacao. null Usando como base a teoria dos Usos e Gratificacoes (U&G), este estudo pretende mapear as praticas de adolescentes portugueses (13-16) nesta plataforma, explorando as diferencas entre os utilizadores e os criadores de...
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#1Patrícia Dias (CIMA: Chartered Institute of Management Accountants)H-Index: 8
#2Rita Brito (CIMA: Chartered Institute of Management Accountants)H-Index: 4
Abstract It is indisputable that young children are exposed to digital media since birth and start using them very early. This fuels debate that engages scholars and researchers, industry and brands, policymakers, and parents. Our study aimed to contrast these different perspectives, adding the view of children, who are frequently left out of this debate. Using an exploratory qualitative approach, we conducted interviews with children under 8 years old and their parents in 81 families, and with ...
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#1Patrícia Dias (UCP: Catholic University of Portugal)H-Index: 8
#2Rita BritoH-Index: 2
Parents play an important role as mediators between digital media and young children, acting role models and by actively mediating digital practices [Findahl (Swedes and the Internet 2013. The Internet Infrastructure Foundation, 2013); Plowman (Interacting with Computers 27:36–46, 2015); Palaiologou (The European Early Childhood Research Journal 24, 2014)]. The parental mediation style varies from restrictive to enabling [Livingstone et al. (Journal of Communication 67:82–105, 2017)].
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#1Patrícia Dias (UCP: Catholic University of Portugal)H-Index: 8
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#1Rita Brito (UCP: Catholic University of Portugal)H-Index: 4
#2Patrícia Dias (UCP: Catholic University of Portugal)H-Index: 8
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Abstract In our digital society, digital media are fully integrated in most homes, and children start using them very early. Their favorites are mobile devices: they usually start by experimenting with the parents’ smartphones, and several children under 8 years old have their own tablets. Parents are facing the challenge of mediating digital media very early on for the first time and have mixed perceptions and attitudes towards the opportunities and risks of digital technologies. Sonia Livingst...
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#3Susana BatistaH-Index: 3
#7Rita BritoH-Index: 4
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