Nebojsa S. Davcik
ISCTE – University Institute of Lisbon
AdvertisingSociologyBusinessBrand awarenessMarket shareEconomicsMarketingCovarianceMarketing managementStakeholderBrand equityTheme (narrative)Value (ethics)Price premiumDynamic capabilitiesPerformance metricConceptual studyProduct differentiationReturn on marketing investmentPublic relationsIndustrial organizationComputer scienceSample (statistics)Small and medium-sized enterprisesManagement scienceBrand managementPanel dataStructural equation modelingProduct innovationMarketing strategyTaxonomy (general)
45Publications
10H-index
439Citations
Publications 42
Newest
#1Nebojsa S. DavcikH-Index: 10
#2Daniela Langaro (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 4
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#1Nebojsa S. DavcikH-Index: 10
#2Silvio Cardinali (Marche Polytechnic University)H-Index: 9
Last. Elena Cedrola (University of Macerata)H-Index: 7
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Abstract One of the main challenges for small and medium enterprises (SMEs) is how to leverage their R&D activities in the international markets but current literature offers mixed evidence and inconclusive models in this regard. This paper addresses this gap by exploring the role of international R&D activities in the impact of SMEs’ technological and marketing capabilities on their performance. The authors use in-depth interviews with five Italian SMEs recognized as particularly innovative fir...
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#1Piyush SharmaH-Index: 28
#2Ricky Y. K. ChanH-Index: 30
Last. Akiko UenoH-Index: 8
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This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation and purchase intentions for counterfeit products.,A field study with 840 consumers in Hong Kong using a self-administered structured questionnaire is used to test all the hypotheses.,Consumers with high (low) scores on interdepende...
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#1Mustafeed Zaman (University of Perpignan)H-Index: 6
#2Nebojsa S. Davcik (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 10
Last. Piyush Sharma (Curtin University)H-Index: 28
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#1Catarina Marques (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 7
#2Rui Vinhas da Silva (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 14
Last. Rita Tamagnini Faria (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 1
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Abstract The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awareness, brand associations, perceived quality and brand loyalty) before and after the rebranding process. A questionnaire was administered to 466 shoppers, who put forth their perceptions, of the brand’s image, before and after the rebranding. Wh...
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#1Piyush Sharma (Curtin University)H-Index: 28
#2Tak Yan Leung (Open University of Hong Kong)H-Index: 16
Last. Silvio Cardinali (Marche Polytechnic University)H-Index: 9
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Abstract Despite the perennial need to understand and manage uncertainty in international business, there is no comprehensive framework that incorporates different types of uncertainty, their antecedents and outcomes, and the different coping strategies used by managers and their outcomes. This makes it difficult for international business managers to understand the types of uncertainty in their businesses and develop appropriate strategies to deal with it effectively, especially during times su...
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#1Piyush SharmaH-Index: 28
#2Tak Yan LeungH-Index: 16
Last. Silvio CardinaliH-Index: 9
view all 4 authors...
#1Nebojsa S. DavcikH-Index: 10
#2Silvio CardinaliH-Index: 9
Last. Elena CedrolaH-Index: 7
view all 4 authors...
#1Nebojsa S. DavcikH-Index: 10
#2Piyush Sharma (Curtin University)H-Index: 28
Last. Rajat RoyH-Index: 13
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The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive).,This editorial contains a review of current and past literature on deliberate lookalikes along with summaries of all the articles accepted for publication in the special issue on deliberate lookalikes. The guest editors used academic databases such as Web of Scie...
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#1Nebojsa S. Davcik (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 10
#2Nicholas GrigoriouH-Index: 7
Purpose The purpose of this paper is to address how marketing assets and resources of the firm perform under different product (brand) innovation conditions using the dynamic marketing capabilities (DMC) research perspective. The study contributes to the DMC research stream showing the effects and performance of heterogeneous firm drivers and resources. Academic research to date has paid a little attention to the interrelationship between market share as a performance metric, dynamic capabilitie...
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