Park Thaichon
Griffith University
AdvertisingService qualityBusinessPsychologyMarketingTourismConsumer behaviourPerceptionValue (ethics)Value (economics)LoyaltySmall businessFranchiseContext (language use)Service (business)Organ donationComputer scienceSocial mediaRelationship marketingKnowledge managementStructural equation modelingSocial psychologyEntrepreneurshipDigital marketing
84Publications
10H-index
417Citations
Publications 80
Newest
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#1Lars-Erik Casper Ferm (Griffith University)H-Index: 1
#2Park Thaichon (Griffith University)H-Index: 10
Abstract Social media pervades everyday life and firms need to understand what consumer traits antedate participation over these channels. Utilizing social exchange theory (SET), this study seeks to determine what factors precede SET's cost-benefit analysis of social media participation along with these factors' influence on attitudinal loyalty. Important antecedents to this cost-benefit analysis for social media participation are online interaction propensity (OIP), participation attitude and t...
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Abstract This study seeks to examine and unearth antecedents to co-creation behaviours within a U.S. retail banking context. A critical aspect for marketing managers and academics alike, co-creation has a strong influence on tangible factors such as profit and intangible factors such as referrals, satisfaction and feedback. Antecedents were identified as trust, customer engagement and participation attitude whilst social media usage was a consumer characteristic identified as influencing co-crea...
1 CitationsSource
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#1Yi BuH-Index: 2
#2Park ThaichonH-Index: 10
Last. Joy ParkinsonH-Index: 15
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Last. Vanessa RattenH-Index: 32
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#1Tuyet-Mai NguyenH-Index: 4
Last. Vanessa RattenH-Index: 32
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Last. Park ThaichonH-Index: 10
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Artificial intelligence (AI) is shifting the way of how customers interact with organisations by blending both physical and digital environments, thereby creating a new paradigm of customer-organisation relationship. The new relationship boundary driven by AI principally challenges as well as creates opportunities for relationship marketing theories and practices. The main objective of this chapter is to present a framework named ‘physical-digital space’ to demonstrate how AI can merge the physi...
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#2Park ThaichonH-Index: 10
Last. Scott Keith W WeavenH-Index: 25
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#1Jun-Hwa Cheah (UPM: Universiti Putra Malaysia)H-Index: 17
#2Hiram Ting (University of Kuala Lumpur)H-Index: 16
Last. Martin Bazylewich (Swinburne University of Technology)H-Index: 1
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ABSTRACTThis study examines the applicability of self-congruity theory with positioning strategies across office spaces types (Grade A and Non-Grade A) and sectors of the office space occupiers (Fi...
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