Patriya Tansuhaj
Washington State University
AdvertisingEmpirical researchInformation technologyEmerging marketsProduct (category theory)SociologyBusinessPsychologyEconomicsMarketingCross-culturalPolitical scienceMarketing managementInternational businessGlobalizationConsumer behaviourPerceptionContext (language use)International marketingCross nationalSocial scienceReturn on marketing investmentPublic relationsIndustrial organizationMarketing researchCommerceKnowledge managementOrganizational cultureSocial psychologyEntrepreneurshipMarketing strategy
Publications 55
#1Renus Sermboonsang (CMU: Chiang Mai University)H-Index: 1
#2Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
Last. Chirawan Chaisuwan (CMU: Chiang Mai University)H-Index: 1
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The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer universi...
2 CitationsSource
#1Kivilcim Dogerlioglu-Demir (Sabancı University)H-Index: 4
#2Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
Last. Ezgi Akpinar (MEF University)H-Index: 2
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In light of a growing interest in the use of retro brands, which blend modern and traditional values, this study examines the relationship between value integration (VI) of consumers (perceived degree of overlap between conflicting values) on brand related outcomes such as brand choice and brand evaluations. Three controlled experiments demonstrate that VI influences brand choice and this effect is moderated by contextual cues. Moreover, high VI consumers compared to low VI consumers evaluate re...
4 CitationsSource
#1Hyuksoo ChoH-Index: 7
#2Patriya TansuhajH-Index: 22
1 Citations
#1Hyuksoo ChoH-Index: 7
#2Man ZhangH-Index: 9
Last. Patriya TansuhajH-Index: 22
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#1Ting Chi (WSU: Washington State University)H-Index: 15
#2Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
Last. Yao Sun
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#1Babu John Mariadoss (WSU: Washington State University)H-Index: 13
#2Ting Chi (WSU: Washington State University)H-Index: 15
Last. Nadia Pomirleanu (UNLV: University of Nevada, Las Vegas)H-Index: 8
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Building on stakeholder theory, we propose and test an integrative model that incorporates the relationships between a firm's orientations and sustainable supply chain practices [i.e., sustainable purchasing practices (SPPs) and sustainable supply practices (SSPs)], and interactions between the different firm orientations as related to such sustainable practices. We empirically test our hypotheses in a two-phase survey of 149 managers in the U.S. manufacturing and service industries. Our finding...
46 CitationsSource
#1Man Zhang (BGSU: Bowling Green State University)H-Index: 9
#2Gary Knight (SPbU: Saint Petersburg State University)H-Index: 37
Last. Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
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ABSTRACTEmerging market countries are characterized by weaknesses in institutions, infrastructure, and other public resources to support business. Small and medium-sized enterprises (SMEs) typically endure limited private resources. Despite such deficiencies, emerging-market SMEs are participating increasingly in international business. The authors examine orientations and strategies that engender superior international performance among SMEs from emerging markets. They develop and test a model ...
11 CitationsSource
#1Suprateek Sarker (RHUL: Royal Holloway, University of London)H-Index: 36
#2Suranjan Chakraborty (TU: Towson University)H-Index: 9
Last. Kivilcim Dogerlioglu-Demir (Sabancı University)H-Index: 4
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Information technology (IT) is often an enabler in bringing people together. In the context of this study, IT helps connect matchmaking service providers with those looking for love, particularly when a male seeks to meet and possibly marry a female from another country: a process which results in over 16,500 such ‘mail-order-bride’ (MOB) marriages a year in the United States alone. Past research in business disciplines has been largely silent about the way in which this process unfolds, the per...
1 CitationsSource
#1Hyuksoo Cho (KMU: Keimyung University)H-Index: 7
#2Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
Technological advances have made it feasible for small and medium-sized enterprises (SMEs) to become active in global markets through information technology (IT)-mediated electronic intermediaries (e-intermediaries) instead of relying only on traditional export channels. E-intermediaries may offer SMEs a level playing field for competing with their larger competitors. Based on transaction cost economics (TCE), this study develops a model that can address the question of which transaction costs a...
12 CitationsSource
#1Kivilcim Dogerlioglu-Demir (Sabancı University)H-Index: 4
#2Patriya Tansuhaj (WSU: Washington State University)H-Index: 22
Purpose – Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since global and local brands co‐exist in many regions of the world today, this study, by examining two Asian cultures, examines the impact of personality traits and values on individuals' intentions to purchase global versus local brands. The authors also investiga...
27 CitationsSource