Angela R. Dobele
RMIT University
AdvertisingHigher educationWord of mouthBusinessPsychologyMarketingViral marketingInfluencer marketingReferralValue (ethics)WorkloadQuality (business)Context (language use)Public relationsComputer scienceMedical educationSocial mediaMedicineSocial psychologyExploratory research
61Publications
11H-index
729Citations
Publications 61
Newest
Source
#1Ekant Veer (Cant.: University of Canterbury)H-Index: 13
#2Angela R. Dobele (RMIT: RMIT University)H-Index: 11
Health technology is changing the way consumers engage with health professionals and their own well-being. Although digital solutions often focus on supplementing physical care, some have potential...
Source
#1Tri D. LeH-Index: 6
#2Linda J. RobinsonH-Index: 6
Last. Angela R. DobeleH-Index: 11
view all 3 authors...
Source
#1Tri D. Le (RMIT: RMIT University)H-Index: 6
#2Linda J. Robinson (RMIT: RMIT University)H-Index: 6
Last. Angela R. Dobele (RMIT: RMIT University)H-Index: 11
view all 3 authors...
ABSTRACTUniversity choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial t...
Source
#1Tri D. Le (RMIT: RMIT University)H-Index: 6
#2Linda J. Robinson (RMIT: RMIT University)H-Index: 6
Last. Angela R. Dobele (RMIT: RMIT University)H-Index: 11
view all 3 authors...
Source
#1Onnida Thongpravati (RMIT: RMIT University)H-Index: 2
#2Mike Reid (RMIT: RMIT University)H-Index: 20
Last. Angela R. Dobele (RMIT: RMIT University)H-Index: 11
view all 3 authors...
While prior research has recognised the importance of developing radical and really new product innovations for long-term business success, the factors underpinning successful development of such ‘market-driving’ innovations remain elusive. This study unfolds the extrinsic and intrinsic dimensions of market vision (MV) quality and investigates their drivers, the organisational and individual dimensions of market visioning competence (MVC). Further, it examines the extent to which MV dimensions i...
Source
#1Angela R. Dobele (RMIT: RMIT University)H-Index: 11
#2Ekant Veer (Cant.: University of Canterbury)H-Index: 13
Research into academic writing has, in large part, focused on the fundamentals of how to write, and as a result, the understanding that writers require a space in which to concentrate on writing is not new. What is lacking, however, is detailed consideration of what influences writing practice and, specifically, an understanding of how scholarly writers construct their writing taskspaces. This paper explored how academic writers organised their best writing taskspaces. The notion of what constit...
Source
#1Tony Cooper (RMIT: RMIT University)H-Index: 3
#2Constantino Stavros (RMIT: RMIT University)H-Index: 13
Last. Angela R. Dobele (RMIT: RMIT University)H-Index: 11
view all 3 authors...
Online brand communities represent an increasingly important touchpoint for establishing effective consumer–brand relationships. Growing consumer empowerment and an absence of empirical research on the subject, however, have left many firms struggling to balance the often contradictory goals of community propagation for corporate gain with the autonomy demanded by such groups. This exploratory study investigates the management of this tension between control and engagement in a single Facebook b...
Source
Purpose The purpose of this study is to empirically examine the manner in which companies mitigate negative sentiment in social media and to map the forces that may lead to pre-emptive strategies. Design/methodology/approach Case studies were drawn from the retail fashion industry using data collected from semi-structured, in-depth interviews with practitioners and a netnographic examination of company artefacts and social media conversations. Findings The findings identify five principal domain...
Source
#1Tri D. Le (RMIT: RMIT University)H-Index: 6
#2Angela R. Dobele (RMIT: RMIT University)H-Index: 11
Last. Linda J. Robinson (RMIT: RMIT University)H-Index: 6
view all 3 authors...
ABSTRACTUniversities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-of-mouth (eWOM)-seeking behaviours on social media is generally absent. This paper explores the information sought by prospective students on social media, by analysing data from actual conversations on Quora, a social media question-and-answer site. Content analysis of 865 questions was conduct...
Source
This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.