Mohamed Sobhy Temerak
University of Kent
Competence (human resources)Customer retentionAdvertisingCompetitor analysisConceptual frameworkBusinessRetail bankingPsychologyMarketingSet (psychology)Survey researchPersonalizationCustomer satisfactionConsumer behaviourCustomer engagementCLARITYSwitching barriersCounterfeitContext (language use)Service (business)Mobile serviceSWORDMulti interfaceCustomer participationCustomer experienceGoal attainmentEducational supportYoung femaleEmotional supportAttractivenessCustomer advocacyProcess (engineering)Tertiary sector of the economyResource (project management)Knowledge managementCustomer intelligenceStock (geology)Mediation (statistics)Customer to customerStructural equation modelingSocial psychologySimilarity (network science)ConceptualizationModeration
Publications 8
#1Stacey G. Robinson (UA: University of Alabama)H-Index: 8
#2Chiara Orsingher (UNIBO: University of Bologna)H-Index: 12
Last. Mohamed Sobhy Temerak (UKC: University of Kent)H-Index: 4
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Abstract Artificial intelligence (AI) is radically transforming frontline service encounters, with AI increasingly playing the role of employee or customer. Programmed to speak or write like a human, AI is poised to usher in a frontline service revolution. No longer will frontline encounters between customer and employee be simply human-to-human; rather, researchers must consider an evolved paradigm where each actor could be either human or AI. Further complicating this 2 × 2 framework is whethe...
16 CitationsSource
Abstract The paper examines the influence of age and similarity in appearance to other customers on one's attitude to a resort, patronage and interactive intentions. In-depth interviews were conducted with ten resort guests, followed by a factorial between-subjects experiment on 189 young females using written scenarios along with sketches. The data were analysed from a dual-perspective depending on the subjects' preferences for either a burkini or a bikini by means of MANCOVA. The patronage and...
2 CitationsSource
Abstract It examines the effectiveness of goal attainment (i.e. a value enhancement strategy) and switching costs (i.e. a defensive retention strategy) in enhancing customers’ staying intentions, where the service type is a key boundary condition. The data was collected using a survey design and analyzed using a multi-group SEM approach. Goal attainment played a stronger role in influencing staying intentions in services with passive customer participation and a low degree of customization (i.e....
#1Mohamed Sobhy Temerak (Cairo University)H-Index: 4
#2Heidi Winklhofer (University of Nottingham)H-Index: 20
Last. Sally Hibbert (University of Nottingham)H-Index: 22
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Abstract Today's communication landscape affords multiple service interfaces to promote customer engagement (i.e. adherence) with complex and prolonged services, but an understanding of how customers use them is limited. This study compares personal and non-personal interfaces that provide educational and/or emotional support for customers to develop the operant resources (i.e. competence and motivation) necessary for adherence. A survey of 270 subscribers to a weight-loss programme demonstrates...
9 CitationsSource
The current literature provides mixed support for the positive influence of competitors on customers’ perceptions of price tolerance (Herrmann et al, Psychology & Marketing, 2004 21(7), 533–551). This paper examines a number of mediators and moderators of this relationship, such as positive switching barriers, negative switching barriers and customer satisfaction. A total of 162 valid responses was collected from the financial brokerage context by means of a random sample. The data were analysed...
4 CitationsSource
#1Esraa Karam Moharram (Cairo University)
#2Wael Kortam (Cairo University)H-Index: 7
Last. Mohamed Sobhy Temerak (Cairo University)H-Index: 4
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#1Sally HibbertH-Index: 22
#2Heidi WinklhoferH-Index: 20
Last. Mohamed Sobhy TemerakH-Index: 4
view all 3 authors...
It is widely accepted that customers derive value through resource integration, by integrating their own resources with those provided by organization and other network actors. This perspective implies that customers must acquire the necessary skills and knowledge to be effective resource integrators as they engage in activities that facilitate or create value. Supporting customer learning, then, is a pressing new challenge for firms that recognize customers engage in resource integration in the...
117 CitationsSource