Luis V. Casaló
University of Zaragoza
The InternetAdvertisingBusinessPsychologyMarketingE-GovernmentUsabilityWork (electrical)Consumer behaviourInfluencer marketingPerceptionOrder (business)Technology acceptance modelLoyaltyVirtual communityContext (language use)Service (business)Intention to usePublic relationsReputationSocial mediaKnowledge managementSocial psychologyRobot
86Publications
30H-index
3,712Citations
Publications 86
Newest
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 4 authors...
Abstract Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication. To understand consumers’ behavioral intentions when they encounter product recommendations from fashion influencers on Instagram, this study ad...
2 CitationsSource
#1D. Belanche Gracia (University of Zaragoza)H-Index: 1
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Jeroen J. L. SchepersH-Index: 14
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#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 4 authors...
Abstract Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions and reactions toward promoted brands, ignoring the consequences of these promotional actions on influencers' credibility and their relationships with their followers. This research sheds light on the topic by exploring how influencers' promotional actions affect their...
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#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Carlos Flavián (University of Zaragoza)H-Index: 51
view all 4 authors...
Source
#1Luis V. Casaló (University of Zaragoza)H-Index: 30
#2Carlos Flavián (University of Zaragoza)H-Index: 51
Last. Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
view all 3 authors...
Abstract Instagram is emerging as the most influential social network; this phenomenon is especially apparent in the fashion industry. Fashion brands are launching creative campaigns on Instagram to engage their followers. The present study aims to increase the understanding of followers’ engagement by analyzing the consequences of brand publications on Instagram. Taking as a basis the S-O-R framework, brand publications (stimulus) may generate perceptions of creativity and positive emotions in ...
12 CitationsSource
#1Sergio Ibáñez-Sánchez (University of Zaragoza)H-Index: 8
#2Marta Flavián (University of Zaragoza)H-Index: 2
Last. Daniel Belanche (University of Zaragoza)H-Index: 16
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Source
#1Jaime Romero (UAM: Autonomous University of Madrid)H-Index: 7
#2Daniel Ruiz-Equihua (UAM: Autonomous University of Madrid)H-Index: 2
Last. Luis V. Casaló (University of Zaragoza)H-Index: 30
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The relevance of smart speakers is steadily increasing, allowing users perform several daily tasks. From a commercial perspective, smart speakers also provide recommendations of products and services that may influence the consumer decision-making process. However, previous studies have mainly focused on the adoption of smart speakers, but there is a lack of proper guidelines that help design the way these devices should offer their consumption recommendations. Based on a stimulus-organism-respo...
2 CitationsSource
#2Luis V. CasalóH-Index: 30
Last. Jaime RomeroH-Index: 7
view all 3 authors...
Source
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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This research examines how customers’ perceptions about controversial labor practices of food delivery platforms may affect their intentions to use and recommend these services. Three studies reveal that customers’ behavioral intentions depend on their perceptions of the working conditions for the delivery workers, as well as service quality. This influence is higher among customers with a high level of social conscious consumption. Our research also explores the costs that customers would be wi...
1 CitationsSource
#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Maria Angeles Rubio (University of Zaragoza)H-Index: 2
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Abstract This study investigates the differences in place identity between residents of rural and urban communities. Differently from previous research comparing place identity between neighborhoods or countries, our study focuses on the local community type (urban or rural) as a key determinant of place identity. This fills a research gap in environmental social psychology, frequently ignoring the role of community type in shaping people's relationship with their local community. In particular,...
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