Nitish Singh
Saint Louis University
The InternetAdvertisingEmerging marketsWorld Wide WebSociologyBusinessEconomicsContent analysisMarketingPolitical scienceInternational businessGlobalizationWeb contentCultural valuesWeb sitePublic relationsCommerceElectronic businessSocial psychologyE-commerceAdaptation (computer science)
93Publications
27H-index
2,260Citations
Publications 93
Newest
There has been a growing call regarding broad criteria for assessing qualitative methods' reliability and validity in international marketing (IM) research. In response, this study synthesizes the past literature to present an overarching, yet adaptable, trustworthiness verification framework for assessing the rigor of various qualitative methods used in IM.,The paper draws on qualitative research from various disciplines. It uses content analysis to examine how trustworthiness is conceptualized...
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#1Yogesh K. Dwivedi (Swansea University)H-Index: 88
#2Nripendra P. RanaH-Index: 54
Last. Hatice Kizgin (Swansea University)H-Index: 11
view all 5 authors...
Abstract This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives...
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#1Clark D. Johnson (SLU: Saint Louis University)H-Index: 2
#2Brittney C. Bauer (SLU: Saint Louis University)H-Index: 2
Last. Nitish Singh (SLU: Saint Louis University)H-Index: 27
view all 3 authors...
Abstract While flow has been researched extensively in computer-mediated environments, it has been scarcely researched in the mobile interface context. Specifically, we have virtually no knowledge about what concrete traits of mobile interfaces (as opposed to user perceptions) encourage the flow state. Flow has been associated with many positive outcomes in human-computer interactions, making it vital for practitioners and scholars to understand the traits of mobile interfaces that encourage flo...
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#1Brendan M. KeatingH-Index: 1
#2Nitish Singh (SLU: Saint Louis University)H-Index: 27
Despite trends in globalization and the emergence of a global consumer culture, brands recognize the necessity of localizing their marketing efforts to effectively reach a wider consumer base. This evolution has created tension between developing global branding strategies and the increasingly precise localization efforts to narrower marketing segments – Hyperlocalization. This chapter explores ways in which brands have misstepped in their hyperlocalization efforts, often at the expense of perce...
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#1Mamoun Benmamoun (SLU: Saint Louis University)H-Index: 6
#2Nitish Singh (SLU: Saint Louis University)H-Index: 27
Last. Sang Bong Lee (Black Hills State University)H-Index: 2
view all 4 authors...
Purpose The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, own...
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#1Mamoun Benmamoun (SLU: Saint Louis University)H-Index: 6
#2Nitish Singh (SLU: Saint Louis University)H-Index: 27
Last. Rana Sobh (Qatar University)H-Index: 9
view all 3 authors...
ABSTRACT The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature. The current study enriches the advertising literature by investigating the importance of localizing and culturally customizing digital media in the context of Arabic e-consumers. The conceptual and managerial contribution of the study is explicated in its theoretically derived and empirically tested framework for lo...
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#1Brittney C. Bauer (SLU: Saint Louis University)H-Index: 2
#2Clark D. Johnson (SLU: Saint Louis University)H-Index: 2
Last. Nitish Singh (SLU: Saint Louis University)H-Index: 27
view all 3 authors...
Purpose The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement? Design/methodology/approach This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place–brand warmth versus competence stereotypes and the use of symbolic versus utilitarian a...
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#1Mamoun BenmamounH-Index: 6
#2Nitish SinghH-Index: 27
Last. Sang Bong LeeH-Index: 2
view all 4 authors...
Source
#1Rana Sobh (Qatar University)H-Index: 9
#2Nitish Singh (SLU: Saint Louis University)H-Index: 27
Last. Mamoun Benmamoun (SLU: Saint Louis University)H-Index: 6
view all 4 authors...
This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural differences in advertising, but have not focused on advertising from the Arab world. There is also a shortage of studies providing specific recommendations about localizing advertising for Arab consumers. This study therefore conducts a comparative analysis of Arab and US print ...
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#1Nitish Singh (SLU: Saint Louis University)H-Index: 27
#2Brendan M. KeatingH-Index: 1
With the rise of global competition, multinationals are facing a decline in sales outside of their home regions as startups chip away at their dominance. One method of countering this trending decline is to embrace a hyper-localization e-commerce strategy, wherein unique locale-specific consumer segments are identified and then targeted to meet hyper-local needs and consumer demands. This piece identifies how organizations are developing hyper-localized strategies and leveraging local resources ...
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