Francisco J. Martínez-López
University of Granada
The InternetAdvertisingKnowledge extractionBusinessPsychologyMarketingSet (psychology)Marketing managementProcess managementConsumer behaviourPerceptionVirtual communityPrivate labelContext (language use)Computer scienceProcess (engineering)Management scienceIntelligent decision support systemKnowledge managementElectronic businessStructural equation modeling
Publications 149
#1Juan Carlos Gázquez-Abad (UAL: University of Almería)H-Index: 16
#2Francisco J. Martínez-López (UGR: University of Granada)H-Index: 20
Last. Raj Sethuraman (SMU: Southern Methodist University)H-Index: 19
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Abstract To delist or not to delist? Retailers such as Wal Mart in the USA and Mercadona in Spain resorted to extensive delisting (discontinuation) of national brands to cut costs, only to face a backlash from consumers who switched stores to find better alternatives. In this research, we offer insights and implications for retailers wishing to engage in assortment reduction through delisting. We investigate 14 moderators of store switching due to assortment reduction using a comprehensive surve...
#1Leonardo G. Garcés-Pinedo (UAL: University of Almería)
#2José Luis Ruiz-Real (UAL: University of Almería)H-Index: 7
Last. Francisco J. Martínez-López (UGR: University of Granada)H-Index: 20
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Food retail occupies a transcendental place in economic and business activity around the world. As a region, South America has stood out in recent years for its sustained economic growth. In this context, countries within this region, such as Chile, Colombia, and Peru, have changed consumer preferences and behaviors. Based on a bibliographic review of secondary sources and using data from the Euromonitor Passport portal, this article analyzes the most relevant figures and characteristics of the ...
#1Hugo Baier-Fuentes (Catholic University of the Most Holy Conception)H-Index: 4
#2José M. Merigó (University of Chile)H-Index: 58
Last. Francisco J. Martínez-López (UGR: University of Granada)H-Index: 17
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Long Range Planning (LRP) is the first journal focused on strategic planning. It was created in 1968 by theLong Range Planning Society, and it celebrated its 50th anniversary in 2018. This event led to the presentationof a complete bibliometric study aimed at identifying the most significant results that occurred in the journalduring this period. For this purpose, bibliometric data were collected from the Web of Science Core Collectiondatabase, and two bibliometric approaches were used to analyz...
The purpose of this study is to analyze the effects of online brand community (OBC) engagement on strategic aspects for the brand supporting the community. A total of 628 valid responses were collected through a self-administered questionnaire. The authors tested the proposed model using structural equation modeling. The results show that OBC engagement directly favors participation in the community, willingness to co-create with the brand, and positive sord-of-mouth (WOM); it also has an indire...
#1Francisco J. Martínez-López (UGR: University of Granada)H-Index: 20
Last. Morgan P. Miles (CSU: Charles Sturt University)H-Index: 37
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Leveraging social media influencers allows companies to provide information on their products in a more social and interactive way. Yet, scholarly research on the implications of the effect of infl...
1 CitationsSource
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Assortment, as a key component of marketing mix, constitutes a fundamental positioning tool for retailers. Assortment composition can influence both current and future product choices by helping shape consumer preferences. Consumers expect retailers to provide a suitable mix of products; the impact that a retailer’s assortment design has on their sales and profit margins is clear. Assortment planning, therefore, represents an opportunity for the academic world to contribute to improving retail p...
The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.,The research model was assessed using data from a sample of 628 OBC users using partial least squares structural equation modelling (PLS-SEM).,The results show that brand trust positively affects repurchase intention and positive eWOM intention, both directly and indirectly through OBC...
3 CitationsSource