Ana Javornik
University of Bristol
Human–computer interactionAdvertisingEngineeringWorld Wide WebSociologyBusinessInteractivityAugmented realityPsychologyMarketingPersonalizationMixed realityPerceptionValue (ethics)Digital contentConsumer experienceComputer scienceMultimediaSocial mediaCompetitive advantageSocial psychology
23Publications
8H-index
378Citations
Publications 26
Newest
Abstract null null Luxury brands’ pioneering digital strategies now incorporate augmented reality (AR), which offers new opportunities thanks to AR unique characteristics. Luxury brands differ from other brands in their specific attributes, such as authenticity, exclusivity, hedonism, and aesthetic expression. This research investigates how AR characteristics can support luxury brands by drawing on illustrative cases of AR deployment by luxury brands and in-depth interviews with executives and s...
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#1Kirsten Cowan (Edin.: University of Edinburgh)H-Index: 10
#2Ana Javornik (UoB: University of Bristol)H-Index: 8
Last. Peilin Jiang (Edin.: University of Edinburgh)H-Index: 1
view all 3 authors...
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#1Jennifer B. Barhorst (CofC: College of Charleston)H-Index: 2
#2Graeme McLeanH-Index: 12
Last. Ana Javornik (UoB: University of Bristol)H-Index: 8
view all 5 authors...
#1Ana Javornik (UoB: University of Bristol)H-Index: 8
#2Ben Marder (Edin.: University of Edinburgh)H-Index: 14
Last. Luk Warlop (BI Norwegian Business School)H-Index: 31
view all 4 authors...
Abstract Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual and ideal attractiveness, and we conceptualise this change as augmented self. Over three lab experiments we show that viewing oneself in an AR mirror (as opposed to the regular mirror) affects the ideal-actual attractiveness gap and that this effect differs depending ...
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May 8, 2021 in CHI (Human Factors in Computing Systems)
#1Maryam Bandukda (UCL: University College London)H-Index: 1
#2Aneesha Singh (UCL: University College London)H-Index: 9
Last. Anja Thieme (Microsoft)H-Index: 18
view all 9 authors...
The emerging possibilities of multisensory interactions provide an exciting space for disability and open up opportunities to explore new experiences for perceiving one's own body, it's interactions with the environment and also to explore the environment itself. In addition, dynamic aspects of living with disability, life transitions, including ageing, psychological distress, long-term conditions such as chronic pain and new conditions such as long-COVID further affect people's abilities. Inter...
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#1Olivia Petit (KEDGE Business School)H-Index: 12
#2Ana Javornik (UoB: University of Bristol)H-Index: 8
Last. Carlos Velasco (BI Norwegian Business School)H-Index: 42
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Abstract This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation imp...
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#1Raffaele FilieriH-Index: 22
#2Ana Javornik (UoB: University of Bristol)H-Index: 8
Last. Aurelio NicetaH-Index: 1
view all 4 authors...
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#1Ben Marder (Edin.: University of Edinburgh)H-Index: 14
#2David Houghton (University of Birmingham)H-Index: 11
Last. Ana Javornik (Newcastle University)H-Index: 8
view all 5 authors...
ABSTRACTEmoticon usage in computer-mediated communication (CMC) by university staff is potentially a double-edged sword in forming desired impressions in the minds of students, increasing perceived...
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#1Ana Javornik (Newcastle University)H-Index: 8
#2Raffaele FilieriH-Index: 22
Last. Ralph Gumann (Newcastle University)H-Index: 1
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Abstract When dissatisfied customers voice their complaints on companies' social media pages, many other consumers can observe such interactions. Yet, only limited research has investigated how complaint handling is perceived by this online audience. Since the final outcome of the complaint is rarely visible publicly, the message characteristics (e.g., length and style) of company replies can represent signaling cues for observers of how the complaint is handled. The results of two experimental ...
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#1Ana Javornik (Newcastle University)H-Index: 8
#2Efstathia Kostopoulou (UCL: University College London)H-Index: 8
Last. Simon J. Julier (UCL: University College London)H-Index: 52
view all 7 authors...
Overlaying a building with images from the past can be an engaging way to explore a historic site. However, little is known about what type of content functions well when using augmented reality (AR) in outdoor contexts. This research investigates how different types of AR content–such as text or image – can affect the flow experience as well as other user affective and behavioural responses. We ran an experimental study with 85 participants at a university campus, where three groups used differ...
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