Carolina O.C. Werle
Grenoble School of Management
AdvertisingProduct (category theory)World War IIConsumption (economics)Developmental psychologyPublic healthBusinessPsychologyMarketingFood choiceGeographyPerceptionNeophobiaCompensation (psychology)Context (language use)PreferenceAsian foodFood consumptionSocial riskFood intakeUnhealthy foodPhysical activityEating behaviorFood preferenceFood scienceCalorieObesityMedicineSocial psychologyEnvironmental health
62Publications
11H-index
495Citations
Publications 55
Newest
#1Jannine D. Lasaleta (Yeshiva University)H-Index: 5
#2Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
Last. Amanda Pruski Yamim (Grenoble School of Management)H-Index: 2
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Abstract Nostalgia is a prominently used emotion in marketing. This work adds to the burgeoning literature on how feelings of nostalgia influence consumption behavior by investigating how nostalgia influences eating attitudes and behaviors. Two experiments showed that people consumed more and reported more favorable attitudes towards healthy food when feeling nostalgic (versus neutral). Nostalgia also diminished the consumption of unhealthy food. Process evidence revealed that nostalgia’s differ...
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Both regulatory agencies and nonprofit organizations seek to understand how different tactics and appeals contained in food and public health advertisements might influence the food intake of an in...
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#1Stephen S Holden (Macquarie University)H-Index: 11
#2Natalina Zlatevska (UTS: University of Technology, Sydney)H-Index: 10
Last. Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
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The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant research has contributed to our understanding of the multifactorial causes of obesity, there is less attention to research that is relevant for guiding social marketers, public health professionals and policymakers in delivering public health interventions for countering and/or preventing the problem of obesity. This review offers six points for identifying and developing r...
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#1Amanda Pruski Yamim (Grenoble School of Management)H-Index: 2
#2Robert Mai (Grenoble School of Management)H-Index: 17
Last. Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
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1 CitationsSource
#1Caroline Gauthier (Grenoble School of Management)H-Index: 9
#2Marianela Fornerino (Grenoble School of Management)H-Index: 8
Last. Trina Sego (BSU: Boise State University)H-Index: 4
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Extant research has shown that advertising is more effective when the advertised message is congruent with the cultural values of the targeted population. However, this research has not explored wh...
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#1Carolina O.C. WerleH-Index: 11
#2Brian WansinkH-Index: 90
Last. Collin R. PayneH-Index: 16
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#1Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
#2Chris Dubelaar (Deakin University)H-Index: 18
Last. Stephen S Holden (Macquarie University)H-Index: 11
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Abstract Two experiments in France investigate how larger portions influence consumption of healthy foods. Our studies compare the portion-size effect across snack foods varying in healthiness (potato chips and apple chips) and in a healthy snack (carrots) in a field setting (a movie theatre). Study 1 showed that doubling the portions increased consumption of both healthy and unhealthy snacks. Study 2, conducted in a movie theatre, showed that high-school students ate more of a healthy snack (ba...
5 CitationsSource
#1Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
#1Brian Wansink (Cornell University)H-Index: 90
#2Carolina O.C. Werle ('ENS Paris': École Normale Supérieure)H-Index: 11
Last. Carolina O. C. Werle ('ENS Paris': École Normale Supérieure)
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#1Amanda Pruski Yamim (Grenoble School of Management)H-Index: 2
#2Carolina O.C. Werle (Grenoble School of Management)H-Index: 11
Last. Olivier Trendel (Grenoble School of Management)H-Index: 7
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To counter the alarming obesity epidemic, public health authorities have adopted front-of-pack (FOP) nutritional labels to promote healthier food choices (FDA 2017). One important FOP strategy is the use of color-coded labeling systems, such as the traffic light, which summarize food nutritional quality using colors (Thorndike et al. 2012). More recently, Europe public policy makers proposed a wider labeling coloring system, the five-color nutritional label (5CNL) (ANSP 2017). Considering the st...
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