Meng Zhu
Johns Hopkins University
Environmental resource managementSalience (neuroscience)Supply chainScarcityEpistemologyAdvertisingEmpirical researchSelection (linguistics)Product (category theory)Consumption (economics)Public healthSociologyBusinessOutcome (game theory)EconometricsPsychologyEconomicsMarketingChoice setConstruct (philosophy)Task analysisMicroeconomicsNatural resource economicsSalience (language)EcologyLaw and economicsSupply chain risk managementProcurementGeographyProcess engineeringClass (computer programming)Consumer behaviourConstrual level theoryPerceptionControl (management)AsthmaInferenceSmoking banUnintended consequencesSpouseGoal pursuitSmoking cessationContrast (music)AttractionMindsetQuality (business)SpurTask (project management)Global marketingSalientPreferenceSWORDIncentiveTrade offsFinancial incentivesProduct choiceBrand namesResource scarcityResource constraintsPoison controlConsumer demandLifestyle factorsAdult populationFunctional fixednessArousalAffect (psychology)Corporate governancePublic relationsIndustrial organizationCompromiseComponent (UML)PhenomenonClothingNeed for cognitionResource (project management)SmokeTransactional leadershipMedicineContext effectAbundance (ecology)Social psychologyIndustrial productionDominance (ethology)Environmental ethicsEnvironmental health
Publications 24
#2Meng ZhuH-Index: 9
Last. Rebecca K. RatnerH-Index: 17
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#1Meng Zhu (Johns Hopkins University)H-Index: 9
#2Rebecca K. Ratner (UMD: University of Maryland, College Park)H-Index: 17
This research examines how the salience of scarcity influences choices of individual items from a product class. The authors propose that overall perception of scarcity versus overall perception of abundance increases choice share of the most-preferred item from a product class. They argue that this phenomenon occurs because scarcity induces arousal and the heightened arousal polarizes the evaluations of individual items contained in the choice set. The results from five experiments show that sc...
44 CitationsSource
#1Meng ZhuH-Index: 9
#2Yang YangH-Index: 9
Last. Christopher K. HseeH-Index: 55
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#1Meng Zhu (Johns Hopkins University)H-Index: 9
#2Darron M. Billeter (BYU: Brigham Young University)H-Index: 4
Last. J. Jeffrey Inman (University of Pittsburgh)H-Index: 43
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Abstract In juxtaposition to the common belief that marketing cues highlighting product effectiveness will generate positive influences on consumer demand, the authors argue that signaling effectiveness is a double-edged sword. While effectiveness cues may increase initial purchase, they can curb postpurchase consumption and potentially decrease long-term product sales. Four studies demonstrate that salient cues in advertising or packaging (e.g., pictures, brand names) can increase perceived pro...
23 CitationsSource
#1Darron M. BilleterH-Index: 4
#2Meng ZhuH-Index: 9
Last. J. Jeffrey InmanH-Index: 43
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4 Citations
#1George P. Moschis (GSU: Georgia State University)H-Index: 52
#2Jodie L. FergusonH-Index: 1
Last. Meng ZhuH-Index: 9
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Purpose – This study seeks to examine mature consumers' motives in the selection of apparel and footwear brands and reasons for patronizing department stores. Differences in brand‐choice motives are assessed among age cohort groups within the mature consumers segment as well as mature consumer segments defined by various socio‐demographic and lifestyle factors (i.e. gerontographic segmentation).Design/methodology/approach – A USA nation‐wide random sample of 10,400 head of households was surveye...
37 CitationsSource
#1Uzma Khan (Stanford University)H-Index: 12
#2Meng Zhu (CMU: Carnegie Mellon University)H-Index: 9
Last. Ajay Kalra (Rice University)H-Index: 15
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Abstract Everyday decisions present consumers with several trade-offs. In turn, these trade-offs can influence the decision outcome. The authors show that the level at which people construe a choice can affect trade-off making, such that a high construal of a choice decreases comparative trade-offs relative to a low construal. They use six studies to illustrate the idea in three important trade-off-relevant context effects. The results show that a high (versus a low) construal decreases the comp...
90 CitationsSource