Meng Zhu
Johns Hopkins University
Environmental resource managementSalience (neuroscience)Supply chainScarcityEpistemologyAdvertisingEmpirical researchSelection (linguistics)Product (category theory)Consumption (economics)Public healthSociologyBusinessOutcome (game theory)EconometricsPsychologyEconomicsMarketingChoice setConstruct (philosophy)Task analysisMicroeconomicsNatural resource economicsSalience (language)EcologyLaw and economicsSupply chain risk managementProcurementGeographyProcess engineeringClass (computer programming)Consumer behaviourConstrual level theoryPerceptionControl (management)AsthmaInferenceSmoking banUnintended consequencesSpouseGoal pursuitSmoking cessationContrast (music)AttractionMindsetQuality (business)SpurTask (project management)Global marketingSalientPreferenceSWORDIncentiveTrade offsFinancial incentivesProduct choiceBrand namesResource scarcityResource constraintsPoison controlConsumer demandLifestyle factorsAdult populationFunctional fixednessArousalAffect (psychology)Corporate governancePublic relationsIndustrial organizationCompromiseComponent (UML)PhenomenonClothingNeed for cognitionResource (project management)SmokeTransactional leadershipMedicineContext effectAbundance (ecology)Social psychologyIndustrial productionDominance (ethology)Environmental ethicsEnvironmental health
Publications 25
#1Carey K. Morewedge (BU: Boston University)H-Index: 27
#2Meng Zhu (Johns Hopkins University)H-Index: 9
Last. Eva C. Buechel (SC: University of Southern California)H-Index: 8
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5 CitationsSource
#1Craig Tower (Johns Hopkins University)H-Index: 3
#2Arlene Butz (Johns Hopkins University)H-Index: 28
Last. Mandeep S. Jassal (Johns Hopkins University)H-Index: 9
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AbstractBackground: The socio-structural barriers for reducing secondhand smoke exposure (SHSe) among children with asthma may be insurmountable for low-income caregivers. Health promoting financial incentives (HPFIs) are increasingly being used in the adult population to motivate and sustain tobacco-reduction behaviors. We assessed barriers to SHSe reduction and means to overcome them through the design of an HPFI-based, caregiver-targeted SHSe reduction study. Methods: Using a mixed-methods de...
4 CitationsSource
#1Rebecca Hamilton (Georgetown University)H-Index: 17
#2Debora V. Thompson (Georgetown University)H-Index: 14
Last. Meng Zhu (Johns Hopkins University)H-Index: 9
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Research in marketing often begins with two assumptions: that consumers are able to choose among desirable products, and that they have sufficient resources to buy them. However, many consumer decision journeys are constrained by a scarcity of products and/or a scarcity of resources. We review research in marketing, psychology, economics and sociology to construct an integrative framework outlining how these different types of scarcity individually and jointly influence consumers at various stag...
38 CitationsSource
#1Meng Zhu (Johns Hopkins University)H-Index: 9
#2Rajesh Bagchi (Pamplin College of Business)H-Index: 14
Last. Stefan J. Hock (GMU: George Mason University)H-Index: 4
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11 CitationsSource
#2Meng ZhuH-Index: 9
Last. Rebecca K. RatnerH-Index: 17
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#1Meng ZhuH-Index: 9
#2Yang Yang (College of Business Administration)H-Index: 9
Last. Christopher K. Hsee (U of C: University of Chicago)H-Index: 55
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20 CitationsSource
#1Kelly GoldsmithH-Index: 10
#2Rebecca HamiltonH-Index: 17
Last. Meng ZhuH-Index: 9
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Last. Meng ZhuH-Index: 9
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Young adults are an age group that has been the target of multiple education campaigns regarding the harms of cigarette smoke exposure. Although smoking rates of conventional cigarettes have declined in the US, continued usage is noted among a select subset of the population aged 18 –30 years.
#1Caroline RouxH-Index: 4
#2Meng ZhuH-Index: 9
Last. Kelly GoldsmithH-Index: 10
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#1Ravi Mehta (UIUC: University of Illinois at Urbana–Champaign)H-Index: 8
#2Meng Zhu (UIUC: University of Illinois at Urbana–Champaign)H-Index: 9
This research examines how a general sense of resource availability influences consumers' product use creativity. The authors propose and demonstrate that the salience of resource scarcity versus abundance enhances the novelty of product use solutions in independent consumption environments. An investigation of the underlying process finds that scarcity salience activates a constraint mindset that persists and manifests itself through reduced functional fixedness in subsequent product usage cont...
44 CitationsSource