Prokriti Mukherji
King's College London
WelfareTraitHuman–computer interactionInternet privacyScarcityAdvertisingEmerging marketsEngineeringProduct (category theory)Variety (cybernetics)Technological changeOpinion leadershipBusinessArtificial intelligencePsychologyMetropolitan areaMarketingCode (cryptography)Code (semiotics)UsabilityDigital mediaPolitical scienceExtant taxonEconometric modelTime allocationMobile deviceManagementCore (game theory)CorruptionMedical prescriptionData sciencePerceptionVariablesControl (management)Technology acceptance modelValue (ethics)Knowledge acquisitionDirect-to-consumer advertisingLegislationMobile phoneBehemothPrescription drugTelemedicineCompetition (economics)Executive summarySession (computer science)Sales promotionPopulationMessage lengthVisual complexityBanking industryProduct mixAttention switchingCross countryConsumer welfareCore componentE consultationMedia useComputer visionCuriosityAffect (psychology)Focus (computing)Industrial organizationComputer scienceCommunication designBusiness modelService (economics)OutsourcingProduct (business)Natural experimentMedical educationComprehensionSocial mediaManagement scienceKnowledge managementInformation and Communications TechnologyRisk aversionBig dataSocial psychologyInformation processing
Publications 12
#1Madhu ViswanathanH-Index: 2
#2Prokriti MukherjiH-Index: 3
Last. Rajesh Chandy (LBS: London Business School)H-Index: 26
view all 4 authors...
Firms in technology markets often outsource the manufacture of core components—components that are central to product performance and comprise a substantial portion of product costs. Despite the strategic importance of core-component outsourcing, there is little empirical evidence (and many conflicting opinions) about its impact on consumer demand. The authors address this gap with an examination of panel data from the flat panel TV industry, across key regions globally. Results from their estim...
#1Shintaro OkazakiH-Index: 40
#2Ko de RuyterH-Index: 57
Last. Liu Boyi
view all 6 authors...
The objective of this special session is to explore the intersections among marketing, consumer well-being, and digital environment. The proposed research presentations will address a wide range of cutting-edge topics—digital unengagement, access economy, smart interactive services, social media spokesperson character, influencer, and compulsive media use. These topics are timely, novel, and important and thus are expected to stimulate active discussions at the AMS conference.
#1Federica Furlan (Boston Consulting Group)
#2Douglas C. West ('KCL': King's College London)H-Index: 24
Last. Agnes Nairn (UoB: University of Bristol)
view all 4 authors...
The exponential growth in digital media has led audiences to shift their attention to a variety of media and information sources, i.e. consumers increasingly engage in a multiscreen experience, and media multi-tasking has started to represent the norm (Bardhi et al. 2010; Holmes et al. 2005). Media multi-tasking is defined as “the consumption of two or more commercial media vehicles or content” (Bardhi et al. 2010), either sequentially (monochronic) or simultaneously (polychronic). Multi-tasking...
#2Prokriti Mukherji ('KCL': King's College London)H-Index: 3
E-consultation is defined as the communication between a physician and a patient for non-emergency medical issues via telecommunication devices (e.g., mobile phone) from anywhere in the world. Extant research on telemedicine has studied mainly either monitoring of severe and chronic diseases or when telemedicine is specifically targeted to geographically isolated areas. Additionally, most of the literature on telemedicine has investigated the healthcare professionals’ adoption rather than the pa...
#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Angeles Navarro (University of Murcia)H-Index: 5
Last. Kirk Plangger ('KCL': King's College London)H-Index: 13
view all 4 authors...
Abstract Quick Response (QR) codes are widely employed in promotional campaigns worldwide. Adding a QR code to an advertisement increases visual design complexity, yet there remains little research on its impact on consumers. Drawing upon relevant marketing and psychology theories, we address how curiosity, visual design complexity, and perceived fit jointly affect consumers' QR codes scan intention. We hypothesize that highly curious consumers are likely to be more attracted to visually complex...
3 CitationsSource
#1Rajesh Chandy (LBS: London Business School)H-Index: 26
#2Magda HassanH-Index: 2
Last. Prokriti MukherjiH-Index: 3
view all 3 authors...
This paper examines how innovations involving big data are helping to solve some of the greatest challenges facing the world today. Focusing primarily on the developing world, this paper explores how the large volumes of digital information, increasingly available in these contexts, can help decision-makers better address problems as big as poverty, illness, conflict, migration, corruption, natural disasters, climate change, and pollution, among other areas. This paper argues that the informatio...
19 CitationsSource
#1Prokriti MukherjiH-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 17
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 33
view all 3 authors...
#1Prokriti Mukherji ('KCL': King's College London)H-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 17
Last. Surendra Rajiv (NUS: National University of Singapore)H-Index: 13
view all 4 authors...
ABSTRACT In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television. A simultaneous rise in direct-to-consumer advertising (DTCA) spending and prescription drug sales has resulted in a heated debate among pharmaceutical firms and medical practitioners, as well as in the U.S. Congress and the popular press. One side claims that DTCA creates demand and higher prices for the advertised brands; the other claims that DTCA increases consumer knowledge....
5 CitationsSource
#1Shintaro Okazaki (UAM: Autonomous University of Madrid)H-Index: 40
#2José Alberto Castañeda (UGR: University of Granada)H-Index: 2
Last. Prokriti Mukherji ('KCL': King's College London)H-Index: 3
view all 4 authors...
While mobile device receives increasing attention as a practical tool to remotely check patients’ health, little research has shed light on physicians’ acceptance of this information and communication technology. This study attempts to fill this research gap by examining how Japanese and Spanish physicians perceive a series of factors associated with mobile diabetes monitoring acceptance, and whether any differences exist in these perceptions between the countries due to different levels of phys...
2 CitationsSource
#1Shintaro OkazakiH-Index: 40
#2Angeles NavarroH-Index: 5
Last. Kirk PlanggerH-Index: 13
view all 4 authors...