Matthew Katz
University of Massachusetts Amherst
SociologyPsychologyMarketingSalience (language)Political scienceManagementConsumer behaviourBrand communityClubIdentity (social science)FootballTest (assessment)Context (language use)Media studiesAmerican footballPublic relationsDivision (mathematics)Applied psychologySocial psychologyIdentification (information)Social network
29Publications
8H-index
177Citations
Publications 30
Newest
#1Ovidiu C. Cocieru (UMass: University of Massachusetts Amherst)H-Index: 2
#2Elizabeth B. Delia (UMass: University of Massachusetts Amherst)H-Index: 9
Last. Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
view all 3 authors...
Abstract A major development in international sport governance is the increasing number of clubs owned by supporters. Researchers have advocated for more supporter involvement in the governance of sport teams but have not fully explained why some supporters attempt to become team owners. Sport governance scholars have also generally ignored the perspectives of those fans that do not seek to become club owners. In the current study, the authors took the perspective of psychological ownership theo...
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#1Adam G. Pfleegor (Belmont University)H-Index: 4
#2Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
Last. Matthew T. Bowers (University of Texas at Austin)H-Index: 8
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Researchers in several academic fields have indicated an increase in academic authorship disputes and the utilization of unethical authorship practices over the past few decades. This trend has been attributed to a variety of factors such as vague authorship guidelines, power disparities between researchers, dissimilar disciplinary and/or journal practices, and a lack of guidance for emerging scholars. As a rapidly emerging academic field, sport management (and its connected sub-fields) maintain...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Bob Heere (USC: University of South Carolina)H-Index: 21
Last. Katherine R. N. Reifurth (USC: University of South Carolina)H-Index: 2
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Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than relying on surveys, the present study uses a more direct measure of consumer emotion: sound. By measuring the variations in sound levels among sport attendees, the present study provides an exploratory study of sport fan emotions through behavioral indic...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Rose Marie Ward (Miami University)H-Index: 23
Last. Bob Heere (USC: University of South Carolina)H-Index: 21
view all 3 authors...
Abstract In this study, the authors empirically test a model of sport behaviour that integrates both team identification and a network theory approach to understand attendance at intercollegiate ice hockey games. Grounded within the brand community triad, ego network data were collected among attendees to measure the fan-to-fan connections that constitute the horizontal relationships of brand community participants. Additionally, a multidimensional team identification measure was used to illustr...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Nefertiti A. Walker (UMass: University of Massachusetts Amherst)H-Index: 8
Last. Lauren C. Hindman (UMass: University of Massachusetts Amherst)H-Index: 3
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The purpose of this study is to examine and compare the informal networks of both senior woman administrators (SWAs) and athletic directors (ADs) within National Collegiate Athletic Association Division I institutions. Drawing on extant literature citing the underrepresentation of women in sport leadership positions, we incorporate a network approach to build and analyze affiliation networks of SWAs and ADs. Guided by the framework of Leadership in Networks, we argue that the social structures w...
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Although much is known about how individuals are socialised into sport fandom during their youth (via family and peer groups), little is known about individuals socialised into sport fandom as adults. Recognising globalisation and the increasing popularity of soccer as a spectator sport worldwide, in the current study we conducted focus groups with adults in the USA to understand how they became soccer fans. We found that those socialised into fandom as adults did so via exposure to the sport wh...
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#1Chad Seifried (LSU: Louisiana State University)H-Index: 9
#2Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
Last. Patrick Tutka (Niagara University)H-Index: 4
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Due to the interrelated social systems prominent within the organization of sport products and services, the sport industry represents an ideal setting for studying innovation diffusion. This research endeavor extends previous work based on Rogers’ (2003) Diffusion of Innovation Theory and uses an historical research approach as a means to understand what happens beyond the initial point of adoption with respect to the total process of innovation diffusion. Within, the authors offer a number of ...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Marlene A. Dixon (A&M: Texas A&M University)H-Index: 21
Last. Jordan R. Bass (KU: University of Kansas)H-Index: 6
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In this longitudinal study, the authors examined the relationship between team identification and university identification for 37 incoming college first year students at a National Collegiate Athletic Association (NCAA) Division III institution. After collecting four waves of data from the same participants over the course of two years, the authors utilized growth curve analysis to examine the development and trajectories of the students’ levels of identification with both the university and th...
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The authors examined the longitudinal development of team identification among stakeholders of a newly formed intercollegiate football team to empirically measure the impact of a new football team on university identification. Using a multidimensional approach to identification, data were collected over a 3-year period and analyzed using growth curve analysis to determine the changes and trajectories of the individual dimensions of identification related to both the new football team and the lar...
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#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Bob Heere (USC: University of South Carolina)H-Index: 21
This study explored how consumer interactions evolve within an emerging brand community. Since newly formed brand communities are marked by the presence of scale-free networks, an ethnographic study among individuals in their second year of tailgating at American football games was conducted to examine whether group leaders were able to empower their followers and alleviate the Achilles’ Heel of scale-free networks. The authors investigated whether member empowerment led to a more balanced netwo...
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