Arul Mishra
University of Utah
AdvertisingProduct (category theory)Consumption (economics)Public healthBusinessGovernmentPsychologyIdeologyEconomicsMarketingPolitical scienceCognitive psychologyRegulatory focus theoryMotivated reasoningContradictionVirtueTest (assessment)Field (Bourdieu)PreferenceDecision theoryFood consumptionPublic relationsComputer scienceProcess (engineering)PhenomenonSocial psychology
42Publications
11H-index
441Citations
Publications 35
Newest
#1Mike LindowH-Index: 1
#2David DeFranzaH-Index: 2
Last. Himanshu MishraH-Index: 12
view all 4 authors...
Ideological differences have had a large impact on individual and community response to the COVID-19 pandemic in the United States. Early behavioral research during the pandemic showed that conservatives were less likely to adhere to health directives, which contradicts a body of work suggesting that conservative ideology emphasizes a rule abiding, loss aversion, and prevention focus. We reconcile this contradiction by analyzing semantic content of local press releases, federal press releases, a...
#1Mike Lindow (UofU: University of Utah)H-Index: 1
#2David DeFranzaH-Index: 2
Last. Himanshu MishraH-Index: 12
view all 4 authors...
Differences in political ideology are increasingly appearing as an impediment to successful bipartisan communication from local leadership. For example, recent empirical findings have shown that conservatives are less likely to adhere to COVID-19 health directives. This behavior is in direct contradiction to past research which indicates that conservatives are more rule abiding, prefer to avoid loss, and are more prevention-motivated than liberals. We reconcile this disconnect between recent emp...
Source
#1David DeFranza (UofU: University of Utah)H-Index: 2
#2Mike Lindow (UofU: University of Utah)H-Index: 1
Last. Himanshu Mishra (UofU: University of Utah)H-Index: 12
view all 5 authors...
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research has made opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and altruistic tendencies, whereas another has predict...
11 CitationsSource
#1Keith A. BotnerH-Index: 1
#2Arul Mishra (UofU: University of Utah)H-Index: 11
Last. Himanshu Mishra (UofU: University of Utah)H-Index: 12
view all 3 authors...
1 CitationsSource
#1Shelly Rathee (UofU: University of Utah)H-Index: 2
#2Himanshu Mishra (UofU: University of Utah)H-Index: 12
Last. Arul Mishra (UofU: University of Utah)H-Index: 11
view all 3 authors...
Environmental characteristics can influence aging. Democracy results in higher life expectancy for its members. However, there is a lack of research that indicates the influence of democracy on its leaders. Specifically, we examine how the nature of democracy affects the perceived aging of its leaders. In this paper, we capture perceived aging via face perception. We suggest that leaders in a democracy are perceived to age more compared to those in an autocracy. Counter to the common belief that...
Source
#1David DeFranza (UofU: University of Utah)H-Index: 2
#2Himanshu Mishra (UofU: University of Utah)H-Index: 12
Last. Arul Mishra (UofU: University of Utah)H-Index: 11
view all 3 authors...
Language provides an ever-present context for our cognitions and has the ability to shape them. Languages across the world can be gendered (language in which the form of noun, verb, or pronoun is presented as female or male) versus genderless. In an ongoing debate, one stream of research suggests that gendered languages are more likely to display gender prejudice than genderless languages. However, another stream of research suggests that language does not have the ability to shape gender prejud...
6 CitationsSource
#1Tamara M. Masters (BYU: Brigham Young University)H-Index: 2
#2Arul Mishra (UofU: University of Utah)H-Index: 11
3 CitationsSource
#1Arul MishraH-Index: 11
#2Himanshu MishraH-Index: 12
Last. Shelly RatheeH-Index: 2
view all 3 authors...
Humans have entered the age of algorithms. Each minute, algorithms shape countless preferences from suggesting a product to a potential life partner. In the marketplace algorithms are trained to learn consumer preferences from customer reviews because user-generated reviews are considered the voice of customers and a valuable source of information to firms. Insights mined from reviews play an indispensable role in several business activities ranging from product recommendation, targeted advertis...
1 CitationsSource
#1Arul Mishra (UofU: University of Utah)H-Index: 11
#2Himanshu Mishra (UofU: University of Utah)H-Index: 12
Last. Shelly Rathee (Villanova University)H-Index: 2
view all 4 authors...
Humans have entered the age of algorithms. Each minute, algorithms shape countless preferences from suggesting a product to a potential life partner. In the marketplace, algorithms are trained to learn consumer preferences from customer reviews because user-generated reviews are considered the voice of customers and a valuable source of information to firms. Insights, minded from reviews, play an indispensable role in several business activities ranging from product recommen-dations, targeted ad...
1 CitationsSource
Source