Shintaro Okazaki
King's College London
The InternetAdvertisingEmpirical researchAdvertising researchBusinessPsychologyMultinational corporationContent analysisMarketingMobile deviceStandardizationMobile commercePerceptionMobile phoneContext (language use)European unionPublic relationsComputer scienceStructural equation modelingSocial psychology
160Publications
40H-index
3,704Citations
Publications 161
Newest
#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Florian Schuberth (UT: University of Twente)H-Index: 9
Last. Victoria Andrade ('KCL': King's College London)H-Index: 1
view all 4 authors...
Abstract The dual theory of passion indicates harmonious passion leads to obsessive passion. This study contemplates that brand engagement (harmonious passion) leads to compulsive behavior (obsessive passion) in two ways: compulsive social media use and compulsive buying. Echoing prior passion research, we posit that three personality traits associated with compulsive behaviors—vanity, narcissism, and materialism—moderate these relationships, while technostress mediates the effect of compulsive ...
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#1Shintaro OkazakiH-Index: 40
#2Kirk PlanggerH-Index: 14
Last. Héctor D. MenéndezH-Index: 14
view all 4 authors...
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#1Andrea Ettinger (AAU: Alpen-Adria-Universität Klagenfurt)H-Index: 2
#2Sonja Grabner-Kräuter (AAU: Alpen-Adria-Universität Klagenfurt)H-Index: 15
Last. Ralf Terlutter (AAU: Alpen-Adria-Universität Klagenfurt)H-Index: 21
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Recent literature describes “greenhushing” as the deliberate managerial undercommunicating of corporate social responsibility (CSR) efforts for fear of negative customer opinions and responses. Bas...
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#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Martin EisendH-Index: 30
Last. Dhruv Grewal (Babson College)H-Index: 91
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Abstract Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper report...
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#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Kirk Plangger ('KCL': King's College London)H-Index: 14
Last. Héctor D. Menéndez (UCL: University College London)H-Index: 14
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Abstract Many brands utilize social media to communicate with consumers, but are they taking advantage of these media's potential for co-creation? We explore this in the corporate social responsibility (CSR) context where online CSR dialogs form as brands interact with consumers using social media. Study 1 examines eight brands' digital CSR communications on Twitter and suggests these dialogs are present but are rarely part of the process with most interactions between their consumers. Study 2 a...
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#1Shintaro Okazaki ('KCL': King's College London)H-Index: 40
#2Charles Taylor (Villanova University)H-Index: 165
Last. Jörg Henseler (UT: University of Twente)H-Index: 55
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Okazaki, S., Taylor, C. R., Vargas, P., & Henseler, J. (2019). Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan. International Marketing Review, 36(5), 726-747. https://doi.org/10.1108/IMR-04-2018-0158
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#1Takumi TagashiraH-Index: 4
#2Victoria AndradeH-Index: 1
Last. Shintaro OkazakiH-Index: 40
view all 3 authors...
Instagram is a primarily visual social media platform that allows for enhanced intimacy, self-promotion and egocasting images (Hum et al. 2011; Winston 2013; Zhao et al. 2008). Due to the strong control users have over their self-images, Instagram is an attractive platform for narcissistic individuals, who want to showcase themselves in manners that benefit their own psychological needs (Moon et al. 2016). Also, the interactivity, online social-connection and ubiquitous characteristics of Instag...
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May 29, 2019 in AMS_AC (Academy Marketing Science Conference)
#1Rayan S. FawazH-Index: 1
#2Shintaro OkazakiH-Index: 40
Terror management theory (TMT) underlines the repercussions of death-related thoughts on consumers’ decisions in everyday life. More specifically, TMT suggests that a reminder of one’s own death or mortality salience (MS) is likely to make people defend their cultural worldview and boost their self-esteem by favouring materialism. Indeed, prior research corroborates that individuals consume more in their defence against MS, which also amplifies their materialistic tendencies. However, an empiric...
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#1Shintaro OkazakiH-Index: 40
#2Ko de RuyterH-Index: 59
Last. Liu Boyi
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The objective of this special session is to explore the intersections among marketing, consumer well-being, and digital environment. The proposed research presentations will address a wide range of cutting-edge topics—digital unengagement, access economy, smart interactive services, social media spokesperson character, influencer, and compulsive media use. These topics are timely, novel, and important and thus are expected to stimulate active discussions at the AMS conference.
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#1Charles TaylorH-Index: 165
#2Shintaro OkazakiH-Index: 40
Last. Barbara MuellerH-Index: 16
view all 3 authors...
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