Sheau Fen Yap
Auckland University of Technology
Public policyAdvertisingQuota samplingConsumption (economics)SociologyBusinessSocial cognitive theoryPsychologyMarketingPsychological contractWork (electrical)Political scienceExtant taxonHealth promotionVulnerabilityCustomer satisfactionConsumer behaviourPerceptionMobile bankingSocial marketingConsumer educationTest (assessment)PurchasingHealth interventionContext (language use)Brand loyaltyService (business)Preventive healthSharing economyPublic relationsConfirmatory factor analysisRelationship marketingKnowledge managementMedicineCoping (psychology)Social psychologySocial networkSocial cognitionTheory of planned behavior
39Publications
7H-index
263Citations
Publications 34
Newest
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#1Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
#2Yingzi Xu (AUT: Auckland University of Technology)
Last. Lay Peng Tan (Macquarie University)H-Index: 7
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The COVID-19 pandemic has created unprecedented disruptions in consumers' daily lives. Regulations imposing social distancing, quarantine and full-scale lockdowns have heightened the risks amongst vulnerable consumer groups such as the elderly and socially or financially disadvantaged. However, these restrictions have also caused transitory vulnerability in many people who are not considered vulnerable under normal circumstances. Digital technology has become central to almost every aspect of co...
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#1Marian MakkarH-Index: 4
#2Sheau Fen YapH-Index: 7
Last. Russell W. BelkH-Index: 90
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#1Weng Marc Lim (Swinburne University of Technology)H-Index: 18
#2Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
Last. Marian Makkar (RMIT: RMIT University)H-Index: 4
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Abstract The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-base...
26 CitationsSource
This paper aims to understand the attitudes of young Pacific Island adults towards financial products such as debt and money and explore the cultural elements influencing the financial consumption amongst Pacific Island adults.,Hermeneutic phenomenology has been used to explore and gain insights into the experiences, thought processes, values and aspirations of young Pacific Island adults with regard to their consumption of financial products.,The findings identify culture as an influential fact...
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#1Marian Makkar (RMIT: RMIT University)H-Index: 4
#2Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
In peer-to-peer (P2P) accommodation settings such as Airbnb, social interactions and commercial motives blur the exchange experience between hosts and guests. This study focuses on the blurred expe...
1 CitationsSource
#1Cordelia Rose Stewart (AUT: Auckland University of Technology)H-Index: 1
#2Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
A perennial issue in transformative consumer research and public policy is the plight of low‐literate vulnerable consumers. Low‐literate consumers have been observed misinterpreting labels, misusing products and purchasing the wrong item, which leads to devastating outcomes as they continue to make poor decisions out of ignorance. Based on a thorough review of past studies on consumer literacy and vulnerability, we explore how stigma and attribution operate as underlying mechanisms for influenci...
3 CitationsSource
#1Michael Kirkwood (AUT: Auckland University of Technology)H-Index: 1
#2Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
Last. Yingzi Xu (AUT: Auckland University of Technology)H-Index: 2
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Understanding interactions between sport fans helps sport marketers customize relationships with the fans and enhance brand loyalty. This paper analyzes the social exchanges that take place in an o...
4 CitationsSource
#1Sheau Fen Yap (AUT: Auckland University of Technology)H-Index: 7
#2Jae-Eun Kim (University of Auckland)H-Index: 12
Last. Jungkeun Kim (AUT: Auckland University of Technology)H-Index: 16
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Abstract The impact of health risk behaviours on the social and economic fabric of society is of concern to social marketers and policy makers. Current research suggests social capital, that is, the positive benefits gained from a relationship with others in the community, plays a key role in addressing health risk behaviours. The current literature on social capital and health is fragmented, and the field has yet to produce an up-to-date synthesis of past findings to help researchers understand...
3 CitationsSource