Ahmed Shahriar Ferdous
Deakin University
AdvertisingBusiness marketingConceptual frameworkSociologyBusinessInclusion (education)Subsistence agriculturePsychologyEconomicsMarketingRefugeeMarketing managementInternational businessStakeholderPerspective (graphical)PerceptionJob satisfactionDonationValue (ethics)Test (assessment)Market orientationContext (language use)Service (business)Internal marketingBlood donorPractical implicationsDomestic marketReturn on marketing investmentPublic relationsMarketing researchBusiness economicsQuantitative marketing researchRelationship marketingLiteracyKnowledge managementCompetitive advantageSustainabilityStructural equation modelingIntegrated marketing communicationsSocial psychologyDeveloping countryEntrepreneurshipTheory of planned behaviorMarketing strategy
31Publications
11H-index
414Citations
Publications 31
Newest
#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Frontline employees (FLEs) are one of the key sources of competitive advantage (CA) for firms, as consumer experiences and perceptions of firms are influenced by how effectively FLEs deliver services. Firms have adopted internal market orientation (IMO) to ensure FLEs needs and wants are well understood and appropriate ’job products’ are delivered. Recent studies have depicted IM programs as encompassing-i) actions (empowerment and participative decision making) and, ii) words/communications (i....
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#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Frontline Service employees (FLSEs) are responsible for the effective delivery of services and thus are critical in determining how customers evaluate organizations. Given their focal role in the exchange process it is essential that marketing strategies and programs targeting FLSEs, ensure they (the FLSEs) deliver on organization’s marketing programs and objectives. To achieve employee engagement with strategic actions, organizations develop internal marketing orientation (IMO) as a broad strat...
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#1Emma WinstonH-Index: 1
#2Ruth RentschlerH-Index: 22
Last. Fara AzmatH-Index: 15
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#1Fara Azmat (Deakin University)H-Index: 15
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Paul Couchman (Deakin University)H-Index: 6
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This article explores how social entrepreneurs utilize their unique circumstances and resources at a micro level to facilitate the creation of shared value at the meso level, leading to inclusive growth at a macro level in the context of subsistence marketplaces. Drawing from explanatory case studies of two social enterprises—Waste Concern (Bangladesh) and Seven Women (Nepal)—the findings suggest that social entrepreneurs act as bricoleurs to integrate their operant and operand resources in subs...
20 CitationsSource
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Michael Jay Polonsky (Deakin University)H-Index: 55
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Purpose – The purpose of this paper is to focus on the differences between managing domestic corporate brands (DCBs) and multinational corporate brands (MCBs), and presents a framework highlighting six types of complexity associated with managing both forms of corporate brands in an international business context. Design/methodology/approach – This paper proposes a framework addressing six types of complexity involved in managing DCBs and MCBs drawing on the literature related to corporate brand...
4 CitationsSource
#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Last. Andre M. N. Renzaho (University of Western Sydney)H-Index: 65
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Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing socia...
1 CitationsSource
5 CitationsSource
#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Frontline employees (FLEs) are the face of a service organisation, dealing directly with the firms' customers, who, if effectively managed through internal marketing (IM), deliver improved customer experiences. This research develops and empirically tests whether FLEs' experience of IM programmes influences FLEs' perceptions of internal market orientation (IMO) which, in turn, will have an impact on their organisational identification (OI) and job satisfaction (JS) and, ultimately, on their cust...
25 CitationsSource
#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Michael Jay Polonsky (Deakin University)H-Index: 55
Last. Andre M. N. Renzaho (Burnet Institute)H-Index: 65
view all 4 authors...
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#1Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
#2Carmel Ann Herington (Macquarie University)H-Index: 20
Last. Bill Merrilees (Griffith University)H-Index: 40
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The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the development of internal market orientation, internal marketing programs and external market orientation and external marketing programs. As a significant novel contribution to knowledge, this model advocates a continual process of improvement as marketing knowledge develops. Such an approach to the ...
23 CitationsSource