Giana M. Eckhardt
Royal Holloway, University of London
AdvertisingEmerging marketsConsumption (economics)SociologyBusinessSocial responsibilityPsychologyIdeologyEconomicsMarketingPolitical scienceQualitative researchChinaGlobalizationConsumer behaviourMacromarketingIdentity (social science)Context (language use)Consumer researchEthical consumerismConsumption (sociology)Sharing economyPublic relationsBrand managementSocial psychology
Publications 78
#1Russell W. Belk (York University)H-Index: 90
#2Marylouise Caldwell (USYD: University of Sydney)H-Index: 11
Last. Emmanuella Plakoyiannaki (University of Leeds)H-Index: 21
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ABSTRACTBased on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one o...
13 CitationsSource
#1Katharina C. Husemann (RHUL: Royal Holloway, University of London)H-Index: 4
#2Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
Last. Raluca E. SaceanuH-Index: 1
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Through an interpretive investigation of a religious pilgrimage, we explore the dynamic processes at play when consumers navigate the continuum between structure and antistructure in extraordinary experiences. We do so by identifying anastructure, which is a conflict-laden transient category that lies between the poles of antistructure and structure. Within anastructure, consumers can experience four types of tensions, which we unpack, and we also introduce four resolution strategies that consum...
21 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
Consumption in China, by anthropologist and consumer insights strategist LiAnne Yu, is a good overview of how consumption is developing in contemporary, and in particular urban and middle class, Ch...
1 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
#2Fleura BardhiH-Index: 14
The access economy is rising in importance in the marketplace. In this conceptual article, we chronicle access practices in market and nonmarket economies. In nonmarket economic systems, access is gained via social exchange and primarily takes the form of sharing. That is, sharing is non-market-mediated access. In the contemporary market economy, economic exchange practices, such as renting, dominate access practices, explaining why the so-called sharing economy is not about sharing. Further, we...
51 CitationsSource
1 Citations
#1Mine Üçok Hughes (Woodbury University)H-Index: 3
#2Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
Last. Zelda L. Gilbert (Woodbury University)H-Index: 3
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Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate that changes in fashion are not necessarily continuous, but rather can be discontinuous in the wake of radical disturbances. Design/methodology/approach – A phenomenological study was conducted that included group interviews with Chinese women belonging to three age cohorts who experienced different radical chang...
4 CitationsSource
#2Giana M. EckhardtH-Index: 22
Last. Russell W. BelkH-Index: 90
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For nearly a decade marketers have been talking about the rise of “inconspicuous consumption”: elite consumers’ growing affinity for discreet rather than traditionally branded luxuries.
4 Citations
#1Dannie KjeldgaardH-Index: 15
#2Søren AskegaardH-Index: 28
Last. Giana M. EckhardtH-Index: 22
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2 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
#2Russell W. Belk (York University)H-Index: 90
Last. Jonathan A.J. Wilson (University of Greenwich)H-Index: 15
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Ever since Veblen and Simmel, luxury has been synonymous with conspicuous consumption. In this conceptual paper we demonstrate the rise of inconspicuous consumption via a wide-ranging synthesis of the literature. We attribute this rise to the signalling ability of traditional luxury goods being diluted, a preference for not standing out as ostentatious during times of economic hardship, and an increased desire for sophistication and subtlety in design in order to further distinguish oneself for ...
132 CitationsSource