Jaideep Prabhu
University of Cambridge
The InternetEmpirical researchEmerging marketsEngineeringSociologyBusinessEconomicsMarketingArchival researchConstruct (philosophy)MicroeconomicsNew product developmentSurvey data collectionTest (assessment)Market orientationContext (language use)Frugal innovationProduct differentiationMarket economyIndustrial organizationCost leadershipSample (statistics)Product (business)Economic systemEntrepreneurshipStrategic management
Publications 67
#1Minna Sunikka-Blank (University of Cambridge)H-Index: 14
#2Ronita Bardhan (University of Cambridge)H-Index: 14
Last. François Penz (University of Cambridge)H-Index: 4
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Abstract Drawing from film studies, this paper introduces a new, experimental method to understand domestic practices and energy use in the home. The paper adopts the methodology of the AHRC CineMuseSpace project and applies it in the context of energy studies. A detailed keyword ontology was developed in order to identify practices, technologies and energy use at home. 19 Indian films, based in chawl housing in Mumbai, were analysed. The keyword ontology was then applied to the film fragments e...
1 CitationsSource
#1Nivedita Agarwal (FAU: University of Erlangen-Nuremberg)H-Index: 8
#2Ronika Chakrabarti (Lancaster University)H-Index: 11
Last. Alexander Brem (University of Stuttgart)H-Index: 35
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Research Summary This study focuses on the dilemmas that social entrepreneurs encounter and the practices used to manage dilemmas over time. Using a multi‐method approach involving event structure analysis and an inductive multiple case study, we find that four key organizational practices—asset multiplication, leveraging human capital, building social embeddedness, and affordable quality—embody the jugaad elements of frugality and inclusivity. Adding to the social entrepreneurship literature, t...
6 CitationsSource
#1Jon M. Jachimowicz (Harvard University)H-Index: 10
#2Barnabas Szaszi (ELTE: Eötvös Loránd University)H-Index: 9
Last. Elke U. WeberH-Index: 94
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The current research investigates whether higher economic inequality disproportionately intensifies the financial hardship of low-income individuals. We propose that higher economic inequality increases financial hardship for low-income individuals by reducing their ability to rely on their community as a buffer against financial difficulties. This may occur, in part, because a frayed community buffer reduces low-income individuals’ propensity to seek informal financial support from others. We p...
3 CitationsSource
#1Jarrod P. Vassallo (USYD: University of Sydney)H-Index: 1
#2Jaideep Prabhu (University of Cambridge)H-Index: 25
Last. Ranjit Voola (USYD: University of Sydney)H-Index: 15
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8 CitationsSource
#1Sven MolnerH-Index: 1
#2Jaideep PrabhuH-Index: 25
Last. Manjit S. YadavH-Index: 20
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This article examines market scoping for early-stage technologies, a fundamental yet underexplored marketing activity. Market scoping refers to managerial activities directed at the identification ...
8 CitationsSource
The phenomenon of frugal innovation, as characterized by "affordable excellence", is experiencing increasing acceptance by business leaders, policy makers and scholars around the world. Frugal products, services and technologies strive to radically increase affordability while significantly reducing their environmental footprint through careful and prudent use of resources. It is expected that frugal solutions will be increasingly necessary in both the developed and developing world to ensure so...
2 CitationsSource
#1Jaideep PrabhuH-Index: 25
#1Barnabas SzasziH-Index: 9
#2Jon M. JachimowiczH-Index: 10
Last. Elke U. WeberH-Index: 94
view all 6 authors...
#1Eden YinH-Index: 11
#2Jaideep PrabhuH-Index: 25
This paper explores organizational purpose as a distinct, emerging, practitioner-led concept that places a specific meaningful motivation at the heart of organizations - even established for-profits. Using a discovery-orientated, theories-in-use approach, the authors identify organizational purpose as an organization’s meaningful and enduring reason to exist that aligns with long-term financial performance, provides a clear context for daily decision making, and unifies and motivates relevant st...