Linda Jean van Esch
Colorado School of Mines
ConfessionAdvertisingSociologyMarketingCommon lawStatuteWord lists by frequencyPolitical scienceQualitative researchNarrativeLawPerspective (graphical)Social marketingDimension (data warehouse)ElaborationRoyal CommissionPrivilege (computing)Religious lawConvergence (relationship)UnderpinningTarget audienceQualitative data analysis softwareProfessional practiceQualitative research methodologySubject matterChild sexual abuseIn depth interviewsExperiential learningPublic relationsFantasyQuantitative marketing researchManagement scienceMass mediaKnowledge managementTaxonomy (general)
6Publications
4H-index
48Citations
Publications 6
Newest
#1Patrick van EschH-Index: 11
Last. Linda Jean van EschH-Index: 4
view all 4 authors...
This paper explores mass media social marketing practitioner insights of where the dimensions of religion and mass media social marketing campaigns intersect. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively and three themes emerged from the results: (1) The dimensions of religion do have application in mass media social marketing campaigns; (2) participan...
4 CitationsSource
This paper explores mass media social marketing practitioner perspectives of the intersect where the dimensions of religion taxonomy and mass media social marketing campaigns meet. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively with the data analysis software package NVivo. Five themes emerged from the results: (1) The dimension of religion taxonomy does...
6 CitationsSource
#1Patrick van Esch (SCU: Southern Cross University)H-Index: 11
#2Lisa Rose-Anne Overton (Middlesex University)H-Index: 2
Last. Linda Jean van Esch (Colorado School of Mines)H-Index: 4
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A qualitative data analysis software package NVivo was used to analyse mass media social marketing campaigns to identify if the dimensions of religion were present. The analysis of each campaign included word frequency, a tree map analysis of the campaign as a whole and a tree map analysis of the different campaign mediums. The results indicate that whilst the Material and Narrative or Mythic dimensions had little to no presence across the five (5) campaigns, the following five (5) dimensions we...
7 CitationsSource
In Australia, the extent of the priest-penitent privilege has received much attention recently due to the appointment of a Royal commission into institutional responses to child sexual abuse in 2012. At present, only five (5) Australian jurisdictions provide statutes for some form of privilege to protect certain types of communications between clerics and individuals. The other jurisdictions rely on case law where it is deemed that the priest-penitent privilege does not apply, but this belief is...
Source
#1Patrick van Esch (SCU: Southern Cross University)H-Index: 11
#2Linda Jean van Esch (Curtin University)H-Index: 4
This paper explores the justification of using a qualitative research methodology under an interpretive paradigm to investigate the emerging concept of the relationship to use the dimensions of religion as underpinning constructs for mass media social marketing campaigns. To create convergence and corroboration and to eliminate the inherent biases from using only one method within the research, it is recommended that two (2) research methods be used to gather and analyse data. This approach allo...
17 CitationsSource
#1Patrick van Esch (SCU: Southern Cross University)H-Index: 11
#2Linda Jean van Esch (Curtin University)H-Index: 4
Last. James C. P. CowleyH-Index: 1
view all 3 authors...
The purpose of this review is to consider the underlying concepts and related issues that have been proposed in the literature of the potential relationship to use the dimensions of religion as constructs for mass media social marketing campaigns. The literature appears divided as to whether: (1) an individual’s attitude changes and then their behaviour or (2) behaviour and then attitude, as a result of mass media social marketing campaigns. Whilst the seven dimensions of religion help character...
9 CitationsSource