Rahim Hussain
University of Dubai
Customer retentionAdvertisingClick-through rateSelection (linguistics)EngineeringService qualitySociologyBusinessLoyalty business modelLogistic regressionBrand awarenessPsychologyBannerContent analysisMarketingCognitionE-GovernmentPsychological contractPoint (typography)Customer satisfactionConsumer behaviourControl (management)PremiseAppealTest (assessment)Full-timeContext (language use)Brand loyaltyCognitive responseBrand identityBanner advertisingConvenience samplePractical implicationsGift givingQualitative analysisCustomer advocacyTransformational leadershipComputer scienceOnline advertisingBusiness economicsKnowledge managementCustomer intelligenceCustomer to customerWeb bannerTransactional leadershipIntegrated marketing communicationsTypologyCustomer delightSocial psychologyIdentification (information)Organizational commitmentExploratory researchConceptualizationModeration
12Publications
6H-index
233Citations
Publications 12
Newest
#1Rahim Hussain (University of Dubai)H-Index: 6
#2Ahmed Shahriar Ferdous (Deakin University)H-Index: 11
Last. Gillian Sullivan Mort (La Trobe University)H-Index: 25
view all 3 authors...
Purpose The purpose of this study is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising frequency and consumer attitudinal response. Design/methodology/approach A laboratory experiment involving 400 participants was conducted to test for the moderating effect. Factorial ANOVA is used to measure brand attitude. Findings The results identified that the web banner advertisement type acted as a moderator...
3 CitationsSource
Purpose – The purpose of this paper is to examine the mediating effects of customer satisfaction in the context of the airline industry in the United Arab Emirates through three distinct models. The first model examines the impact of service quality on brand loyalty as mediated by customer satisfaction; the second model investigates the impact of corporate image on brand loyalty as mediated by customer satisfaction; and the final model examines the impact of perceived value on brand loyalty as m...
23 CitationsSource
#1Rahim Hussain (University of Dubai)H-Index: 6
#2Amjad Al Nasser (University of Dubai)H-Index: 1
Last. Yomna K. Hussain (University of Dubai)H-Index: 1
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This paper investigates the linkages among service quality, service provider image, customer expectations, perceived value, customer satisfaction and brand loyalty in a Dubai-based airline. Initially, the determinants of service quality were identified utilizing the SERVQUAL framework with some modification. Service quality was then used as an antecedent to measure customer satisfaction, a condition which can bring about brand loyalty. In a research initiative using a quantitative approach, data...
141 CitationsSource
5 CitationsSource
#1Mohamed Behery (College of Business Administration)H-Index: 10
#2Robert A. Paton (Glas.: University of Glasgow)H-Index: 14
Last. Rahim Hussain (University of Dubai)H-Index: 6
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Purpose – The purpose of this paper is to investigate, within a non‐western context, the impact of the psychological contract, relational psychological contract (RPC) and transactional psychological contract (TPC), on organizational commitment (OC) as mediated by transformational leadership (TL). In addition, the paper also explores contractual status: does the theory fit, whether one is employed on a full or part time basis.Design/methodology/approach – The empirical part of the article is base...
11 CitationsSource
#1Hisham M. Al-Saghier (Griffith University)H-Index: 4
#2Rahim Hussain (University of Dubai)H-Index: 6
5 CitationsSource
#1Rahim Hussain (University of Dubai)H-Index: 6
#2Arthur Sweeney (Griffith University)H-Index: 8
Last. Gillian Sullivan Mort (La Trobe University)H-Index: 25
view all 3 authors...
The web has received significant amount of attention from advertising and consumer researchers investigating the impact of banner advertisement on consumers’ psychological and behavioral responses. However, no typology of banner advertisement has been identified yet, and the selection of banner advertisements as advertising stimuli has been carried out on the premise of personal judgment rather than scientific methodology. The identification of typology is important because different banner adve...
9 CitationsSource
#1Rahim HussainH-Index: 6
#2Arthur SweeneyH-Index: 8
Last. Gillian Sullivan MortH-Index: 25
view all 3 authors...
The impact of banner advertisement frequency on consumers' cognitive responses is investigated. A convenience sample of 200 respondents is recruited to surf the experimental Web sites. Applying logistic regression, the research identified a U-shaped cognitive response curve to consumers' responses to both static and pop-up banner advertisements, which is contrary to the traditional positive curve that initially increases with advertising frequency, reaches an optimal level and then increases at ...
#1Rahim HussainH-Index: 6
#2Arthur SweeneyH-Index: 8
Last. Gillian Sullivan MortH-Index: 25
view all 3 authors...
The purpose of this research is to examine the impact of banner advertisement frequency on consumers' click-through responses. The moderating effects of banner advertisement type (static and pop-up) and appeal (emotional and rational) are examined. This research confirmed the literature that the impact of banner advertising frequency on click through generates a U-shaped curve, but also added to previous findings by using both static and popup banner advertisements. Further, the impact of banner...
2 Citations
#1Peter David Clarke (Central Queensland University)
#2Carmel Ann Herington (Central Queensland University)
Last. Ho Yin WongH-Index: 17
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This study outlines the relationship between giving and receiving brands as gifts on Valentine’s Day. The occasion is a traditional time for declarations of love, adoration or intent that are expressed through a ritual of giving and receiving gifts or greeting cards. The exploratory research here attempts to remedy the shortcomings in the literature concerning brands and gift giving. The development of Valentine brand evaluation measure, when giving or receiving gifts is based on a factor analys...
1 Citations