Sandeep Krishnamurthy
University of Washington
Advertising campaignThe InternetAdvertisingEngineeringProduct (category theory)World Wide WebSociologyBusinessPsychologyMarketingEmpirical evidenceWork (electrical)Political scienceSoftwareOpen sourcePublic relationsComputer scienceBusiness modelKnowledge managementE-commerceFree riding
58Publications
22H-index
1,946Citations
Publications 54
Newest
#1Sandeep Krishnamurthy (UW: University of Washington)H-Index: 22
Abstract The Covid-19 pandemic has disrupted business schools worldwide mainly through the shift to emergency remote teaching. I provide a rudimentary framework to understand this transformation through recognizing the changes in the university, the business world and the student. This disruption is going to lead to a decade-long technology-led remaking of business education. Finally, I share a triphasic model that maps the evolution of online learning in business schools.
57 CitationsSource
#1Yuanfang Lin (Conestoga College)H-Index: 3
#2Sandeep Krishnamurthy (UW: University of Washington)H-Index: 22
Industries invest in over billion dollars annually to drive up the primary demand and to fence off competing new industries’ threat to their customer bases. Companies in addition to contributing to industry generic campaign also heavily rely on brand advertising in order to capture a greater market share. Using a game-theoretic approach, we study generic and brand advertising competition under such an inter-industry competitive framework. We built an analytical model to study two competing indus...
2 CitationsSource
Unsolicited commercial e-mail (or SPAM) is a major problem on the Internet. Despite technological and legislative attempts to squish it, the volume of Spam messages continues to increase. The consumer's attitude to a message depends on a key construct- permission (Krishnamurthy, 2000, Petty, 2000, Godin, 1999). Every e-mail user receives two types of messages-those that the user would expect to receive since he/she has provided permission to the sender and those that are a surprise because the s...
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#2S. Umit KucukH-Index: 13
Consumer-organized anti-brand web sites are today's new form of boycott, developed through consumer activism as a result of increasing consumer power with the advent of the Internet. Our research reveals that most brands do not have such sites, while some brands have many anti-brand sites. We found that the number of hate and boycott sites is positively correlated with the value of the brand. The prevalence of consumer-organized anti-brand web sites is also associated with a negative change in t...
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#1Sandeep Krishnamurthy (UW: University of Washington)H-Index: 22
#2Shaosong Ou (UW: University of Washington)H-Index: 1
Last. Arvind Tripathi (University of Auckland)H-Index: 12
view all 3 authors...
The open source software (OSS) movement thrives on innovation and volunteer effort of developers. Scholars have expressed widespread concern about the sustainability of the OSS movement due to high levels of volunteerism. In this paper, we address a central challenge to the sustainability of OSS-developers’ acceptance of monetary rewards. We strive to explain why some OSS developers accept monetary rewards and others do not. Viewed through the theoretical lens of the private-collective innovatio...
29 CitationsSource
#1Rajan Varadarajan (A&M: Texas A&M University)H-Index: 20
#2Rajashri Srinivasan (University of Texas at Austin)H-Index: 11
Last. Tom KrauseH-Index: 2
view all 7 authors...
During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact on retailing strategy and operations. Furthermore, it is conceivable that certain emerging interactive technologies will be perceived by some retailers as enablers (tools to more effectively compete in th...
116 CitationsSource
#1Michael K. BradyH-Index: 30
#2Michael D. HartlineH-Index: 13
Last. Elizabeth J. WilsonH-Index: 1
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2 Citations
#1Rajan Varadarajan (A&M: Texas A&M University)H-Index: 20
#2Rajashri Srinivasan (University of Texas at Austin)H-Index: 11
Last. Tom KrauseH-Index: 2
view all 7 authors...
During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact on retailing strategy and operations. Furthermore, it is conceivable that certain emerging interactive technologies will be perceived by some retailers as enablers (tools to more effectively compete in th...
18 Citations
#1Sandeep Krishnamurthy (UW: University of Washington)H-Index: 22
#2S. Umit Kucuk (UW: University of Washington)H-Index: 13
Anti-brand web sites are online spaces that focus negative attention on a specific targeted brand. Although anti-consumption movements on the internet have been gaining in numbers and in strength, research has not fully uncovered the nature of such sites and their impact on brand value and consumer anti-consumption. We present a conceptual framework describing online anti-branding and investigate causal relationships in two empirical studies. Study 1 investigates the brand value's impact on like...
145 CitationsSource
#1Sandeep Krishnamurthy (UW: University of Washington)H-Index: 22
The case describes an interactive marketing campaign used to launch the open source, Mozilla Firefox browser. The case highlights key features of the campaign and the facilitating conditions that enabled product success. The sustainability of the community marketing effort in light of product maturation is the central marketing challenge that the organization now faces.
14 CitationsSource