Mario J. Miranda
Victoria University, Australia
Competence (human resources)AdvertisingMultinomial logistic regressionProduct (category theory)Consumption (economics)Performance measurementSociologyBusinessApplied economicsEconomicsMarketingEconometric modelCustomer satisfactionBrand equityConsumer behaviourVariablesPurchasingCountry of originQuality (business)Brand loyaltyLabellingCarbon footprintStore loyaltyClothingMulticulturalismCommerceBrand managementCustomer relationship management
47Publications
7H-index
319Citations
Publications 47
Newest
#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
Abstract Governments of the day should be aware that significant money making its way into the country from abroad, arising from marriage alliances conspired over cyber marital sites, are influenced by the attractiveness that the county offers for a place to have a permanent family home. Governments therefore should incentivise such movement of money inward instead of taxing it to avoid inflationary pressures. It is useful for Governments to get an understanding of how the dynamics of marital so...
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#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
Rapid strides in technology and the phenomenon of globalization are putting increasing pressure on the logistics function to deliver firms’ competitive edge particularly in the international arena. There is not enough appreciation however that the effective and efficient delivery of a logistics strategy to achieve customer satisfaction in different product-markets, is highly dependent on logistics embracing the marketing concept. To stay competitive, companies require to apply marketing first pr...
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#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
The literature on pricing makes it clear that buyer’s subjective perception of price of a product is central to their behaviour and preference for the product at the point of purchase. Because price elasticity and consumer, price sensitivity are difficult to measure especially when using traditional field research methods, managers when contemplating pricing decisions are never sure what impact a price change will have on the consumer’s preferences. Different research streams, when investigating...
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#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
#2László Kónya (La Trobe University)H-Index: 13
There is evidence that significant number of prepaid gift cards remain unredeemed for considerable periods. This study identifies that store promotions can facilitate quicker redemption of gift vouchers. The results of this study suggest that store promotions facilitate moving gift card recipients from a state of volition control to elaborating on the potential of adding value to the gift vouchers, thereby bringing forward the hierarchy of effects that expedite consumers becoming regular store p...
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#1Mario J. MirandaH-Index: 7
#2László KónyaH-Index: 13
Last. Inka HavrilaH-Index: 4
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This study estimated two models; one predicting store satisfaction and the other predicting store loyalty. This paper demonstrates that the significant factors that contribute to store satisfaction have little in common with the factors that impel shoppers to stay store loyal. Moreover, there was no evidence from this study that shoppers– store satisfaction was a significant influence on their continued patronage of the store. However even in a state of heightened consciousness of a special purc...
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#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
#2Glenn Flower (VU: Victoria University, Australia)
Marketers have always been interested in the motivations and behavior of teenagers because of their perceived willingness to try new products and ideas. The primary objective of this paper is to examine teenage innovativeness across age groups and socio-economic backgrounds and to determine if they subscribe to the category of early product adoption.
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#1Mario J. Miranda (VU: Victoria University, Australia)H-Index: 7
#2Kandiah Jegasothy (VU: Victoria University, Australia)H-Index: 2
Shoppers exiting malls were questioned about what they would consider as appropriate disposal methods of four categories of products that are returned most often. Consumers who are inclined to repurchase the brands of food items and toiletries that they return expect the complete destruction of the faulty items. Consumers are not prepared to continue patronising brands of appliances and apparel known to be reconstituted and available in alternative stores or charity shops. Notwithstanding manufa...
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