Mike Reid
RMIT University
AdvertisingConsumption (economics)SociologyBusinessPsychologyMarketingCross-culturalHealth promotionMarketing managementNew product developmentProcess managementPsychological interventionSocial marketingMarket orientationContext (language use)Consumer innovativenessHealthy eatingPublic relationsComputer scienceProcess (engineering)Marketing researchSocial mediaMedicineIntegrated marketing communicationsProduct innovationSocial psychology
88Publications
19H-index
1,270Citations
Publications 85
Newest
Young adults are constantly exposed to energy-dense, nutrient-poor food and beverages, particularly through advertising. Exposure can influence poor food choices and negatively impact health. This study aimed to understand young adults’ attitudes and experiences associated with food-related advertisements, particularly on social media. This qualitative analysis involved n = 166 Australian 18 to 24-year-olds who were involved in a four-week online conversation on different areas relating to healt...
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#1Eva L. Jenkins (Monash University)H-Index: 1
#2Samara Legrand (Monash University)
Last. Tracy A. McCaffrey (Monash University)H-Index: 17
view all 6 authors...
Inadequate dietary intakes are a key modifiable risk factor to reduce the risk of developing non-communicable diseases. To encourage healthy eating and behaviour change, innovative public health interventions are required. Social marketing, in particular segmentation, can be used to understand and target specific population groups. However, segmentation often uses demographic factors, ignoring the reasons behind why people behave the way they do. This review aims to explore the food and nutritio...
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#1Kate Westberg (RMIT: RMIT University)H-Index: 14
#2Constantino Stavros (RMIT: RMIT University)H-Index: 12
Last. David Fouvy (RMIT: RMIT University)
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Community sport organizations promote beneficial health outcomes such as social connection and physical activity, yet they can also facilitate the consumption of unhealthy food and beverages. To provide a foundation for future research and to inform intervention efforts in this context, this scoping review summarizes existing knowledge of the factors that contribute to unhealthy food and beverage consumption in the community sport setting and explores the interventions to promote healthier choic...
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#1Brennan Linda (RMIT: RMIT University)
#2Annika Molenaar (Monash University)H-Index: 3
Last. Tracy A. McCaffrey (Monash University)H-Index: 17
view all 7 authors...
Health promotion campaigns using Social Media have emerged as a potential way to change behaviour in a large, diverse group of people. However, successfully connecting with and engaging the target audience is still a key challenge faced by health professionals and social marketers. This chapter examines the use of co-creation and co-design processes as ways to engage young people in Social Media interventions. This method involves a ‘Wicked Problems’ studio (five-day workshop), where young adult...
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#1Julie Bilby (RMIT: RMIT University)H-Index: 2
#2Mike Reid (RMIT: RMIT University)H-Index: 19
Last. Jiemiao Chen (Monash University)H-Index: 2
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Abstract Marketers in China have long used the government's system of city tiers as a de facto segmentation tool. Previous research shows that this has led to assumptions on the part of advertisers about differing levels of conservatism and uncertainty avoidance between city tiers. This in turn has resulted in advertisers’ reluctance to invest in creative advertising, particularly when it is directed at consumers in low tier Chinese cities. This paper investigates potential differences in consum...
1 CitationsSource
#1Karen KlassenH-Index: 8
#2Melissa AdamskiH-Index: 5
Last. Helen TrubyH-Index: 29
view all 7 authors...
Conference presentation slides of paper titled 'Who is Learning about "Clean Eating" Diets or Learning from Nutrition Professionals on Social Media?'.Presented by Dr. Tracy McCaffrey at the 10th Asia Pacific Conference on Clinical Nutrition, in Adelaide, Australia, held on the 26th-29th of November 2017. A link to the conference abstract is found below (Klassen et al, 2018, DOI 10.3390/proceedings2120573). A link to the conference poster is also found below (Klassen et al, 2017, DOI 10.26180/5db...
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#1Linda BrennanH-Index: 18
#2Karen KlassenH-Index: 8
Last. Mike ReidH-Index: 19
view all 5 authors...
Conference presentation slides of paper titled 'Engaging with Young Adults about Healthy Eating using Social Media'. Presented by Prof. Mike Reid at the International Social Marketing Conference, in Singapore, held on the 15th-17th of July 2018.A link to the conference abstract is found below (Brennan et al, 2018, DOI 10.26180/5db8f88a3f131).
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#1Karen KlassenH-Index: 8
#2Melissa AdamskiH-Index: 5
Last. Helen TrubyH-Index: 29
view all 7 authors...
Conference abstract titled 'Social Media Mavenism and Nutrition'.Presented by Melissa Adamski at the Australian and New Zealand Marketing Academy Conference, in Melbourne, Australia, held on the 4th-6th of December 2017.
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#1Tracy A. McCaffreyH-Index: 17
#2Annika MolenaarH-Index: 3
Last. Helen TrubyH-Index: 29
view all 7 authors...
Conference abstract titled 'In Their Own Words: Young Adults Perceptions of Health and Health Enhancing Behaviours'.Presented by Dr. Tracy McCaffrey at the 18th meeting of the International Society of Behavioural Nutrition and Physical Activity (ISBNPA), in Prague, Czech Republic, held on the 4th-7th of June 2019.A link to the conference poster is found below (Molenaar et al, 2019, DOI 10.26180/5db8e7872284c)
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#2Annika MolenaarH-Index: 3
Last. Tracy A. McCaffreyH-Index: 17
view all 9 authors...
Conference presentation slides of paper titled 'Understanding the Aspects of an Engaging Social Media Post'.Presented by Dr. Tracy McCaffrey at the 42nd Annual Scientific Meeting of the Nutrition Society of Australia, in Canberra, Australia, held on the 27th-30th of November 2018. A link to the conference abstract is found below (Herron et al, 2019, DOI 10.3390/proceedings2019005002).Dr. Tracy McCaffrey also presented this work via a conference poster at the Monash Health Translation Precinct (M...
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