Priyanka Verma
Maulana Azad National Institute of Technology
The InternetAdvertisingEmpirical researchEngineeringCorporate social responsibilityBusinessSocial responsibilityNexus (standard)Brand awarenessPsychologyMarketingPerspective (graphical)Brand equityPerceptionWorkforceContext (language use)Brand loyaltySales promotionPublic relationsComputer scienceProcess (engineering)Brand managementStructural equation modeling
20Publications
4H-index
141Citations
Publications 20
Newest
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Corporate social responsibility (CSR) is a hot topic in the business nowadays. More than ever before, companies engage in socially responsible activities to make a positive contribution to society or their marketing goals. This phenomenon has led to increase in magnitude of research in this direction. This study is an endeavour to analyze and synthesize the findings of previous studies to arrive at a concrete conclusion on nexus of CSR and brand equity (BE). The methodology used in this study is...
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#1Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Ethical behaviour among businesses has gained significant prominence in recent years. Survey evidence shows that there is significant influence of religiosity and values on managers' social responsiveness behaviour. Some of legal, economic and management literature has begun to explore numerous complex questions and concern that arise with the prospect of integrating religious perspectives, values and frameworks into businesses. This study examines the influence of religious values on ethical be...
3 Citations
#1Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Corporate social responsibility (CSR) is a buzzword worldwide. In today’s globalized world, one of the great challenges faced by firms is integration of CSR in business. Stakeholders require a lot more from companies than merely pursuing growth and profitability. They demand information about economic, social and environmental performances of the companies. Previous studies in developed countries have confirmed that a true and sincere corporate communication leads to the building of stakeholders...
4 CitationsSource
#1Anupam Singh (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
#2Priyanka Verma (NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
Gradually, the world is recognizing the role of corporate responsibility towards society. Accordingly, there is a shift towards socially responsible behaviour around the world. This study attempted to address the question, whether social initiatives undertaken by a company influence the consumers' attitude towards it. For the said purpose, an empirical study was conducted to examine the impact of a company's CSR initiatives on consumers' trust and purchase behaviour. The effectiveness of social ...
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Skilled workforce has always been the most sought after desire of the corporate world in the global scenario. India has always been a country that has given to the world quite able administrators, business leaders, bankers, IT professionals, management experts, doctors, engineers and professionals in various fields. But looking at the population and the graduates in various streams there is a big question as to what percentage of the graduates passing out are skilled work force? Are they 100% em...
In today's cut throat competition, increase in the rate of employee attrition is identified as a growing critical issue amongst various service providers. Human assets play a significant role in achieving the organization goal. Therefore, it is necessary to have strategy for various aspects related to the Human resources for the betterment & success of the organization. The research encompasses an analysis of various factors which forces employees to quit their job. Research is based on the rele...
Planning is an essential function which is required in every step of a life; whether it is a home, school, college, club or office. Even if we want go for a picnic, it requires planning. Human assets play a significant role in achieving the organization goal. Therefore, it is necessary to have planning for various aspects related to the workforce of the organization for the betterment & success of it. In respect to the organization, there are question arises-Planning for what, whom, why, when, w...
#1Priyanka VermaH-Index: 2
#1Priyanka VermaH-Index: 4
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For the growth and development of Financial inclusion proper mechanism is required which can provide resources to the customers. Financial inclusion is aimed to provide growth in urban and rural areas both...Financial inclusion makes use of alternative techniques for promoting the growth of the banking habits in the people. For the inclusive growth resources are required which can be achieved through financial inclusion. The current paper deals with the study of the role of Banking sector on fin...
#1Priyanka VermaH-Index: 2
#1Priyanka VermaH-Index: 4
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Proficiency in English language is a surety for success in today's world. Effective communication is the most important factor when seeking placements. With great changes in the current requirements and the need for chiseled skills in English communication the teaching-learning process has also undergone incredible changes. Traditional methods of teaching English are replaced by advanced technological tools and instruments. English language learners require different set of technical aids at dif...
#1Priyanka VermaH-Index: 2
#1Priyanka VermaH-Index: 4
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Advertising is a form of communication intended to persuade people to purchase or take any action with respect to the products or the services. For print media it is very important to see how well it is doing in communicating itself to the customers. Ad effectiveness helps the advertiser to understand it gives way to make appropriate steps thereby enhancing the effectiveness of the print media. The research paper deals with the study of effectiveness of print media ads .This has been evaluated o...