Allan R. Miller
Bentley University
Quality assuranceAdvertisingMarket segmentationProduct (category theory)Consumption (economics)Service qualityBusinessDiscount pointsPsychologyHealth careMarketingMarket analysisNewspaperSpecialtyPerspective (graphical)Consumer behaviourIgnoranceQuality (business)Health care qualityCompetition (economics)Sales promotionConsumer satisfactionDirect mailMarketing managerNursing homesVolume growthPublic relationsStrategic planningEconomic growthMedicineSocial psychology
Publications 4
#1Allan R. Miller (Bentley University)H-Index: 2
#2Geoffrey P. Lantos (Stonehill College)H-Index: 11
The sixth largest advertising medium in the United States is Specialty Advertising. This medium ranks only behind newspapers, television, direct mail, magazines, and radio. Annual billings for specialty advertising approach four billion dollars (Specialty Advertising Association Internation, 1984). In fact, the Specialty Advertising medium has been among the fastest growing of all forms of advertising and sales promotion, registering a sales volume growth of 342 percent between 1970–79 (Herpel a...
#1Joby John (Bentley University)H-Index: 9
#2Allan R. Miller (Bentley University)H-Index: 2
Faced with declining occupancy rates, increasing competition, and rising costs, the need for cost containment measures has forced health care administrators to become keenly aware of the need to monitor the quality of their services. Yet, most of the quality assurance programs instituted in health care organizations ignore the importance of patient perceptions of the quality of the health care they receive. This paper argues that despite the patient’s ignorance of the technical complexities of h...
1 CitationsSource
#1Allan R. Miller (Bentley University)H-Index: 2
In recent years, consumer behavior and marketing researchers have shown an increasing interest in research that exp;ains the consumer satisfaction process. The focal point of this research has been the disconfirmation paradigm (Figure One) (Churchill and Suprenant, 1982; Oliver, 1981; Swan, 1977). In this paradigm, the consumer brings into the pruchas process a prediction of future brand/product performance (expectation). After using the brand/product, the consumer uses the expectation as a stan...
: Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target markets.
1 CitationsSource