Mary McCarthy
University College Cork
AdvertisingConsumption (economics)BusinessPsychologyEconomicsMarketingFood choiceConsumer behaviourPerceptionPsychological interventionPurchasingQuality (business)Context (language use)OverweightIrishPopulationFood safetyMedicineThematic analysisGerontologySocial psychologyEnvironmental health
133Publications
29H-index
2,724Citations
Publications 121
Newest
#1Maeve Henchion (Teagasc)H-Index: 21
#2Sinead McCarthy (Teagasc)H-Index: 24
Last. Mary McCarthy (UCC: University College Cork)H-Index: 29
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Consumers’ food choice decisions are generally relatively stable over time; consumers engage in habitual decision-making due to the high frequency of such decisions for efficiency reasons. As a result, habits are strong predictors of eating behaviour. However, changes in the life of the individual or the external environment can result in more conscious consideration of food choice motives and a transition to new patterns of behaviour to fit the new context. The coronavirus disease 2019 (COVID-1...
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Health apps offer a potential approach to support healthier food behaviours but a lack of sufficient engagement may limit effectiveness. This study aims to use a user engagement theoretical lens to examine the factors that influence app engagement over time and may prompt disengagement.,A phenomenological exploration of the lived experience was used. Women from a lower socioeconomic background (based on the occupation and employment status of the household’s primary income earner) were randomly ...
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#1Annabelle Wilson (Flinders University)H-Index: 14
#2Emma Tonkin (Flinders University)H-Index: 10
Last. Paul Ward (Flinders University)H-Index: 63
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Consumer trust in the modern food system is essential given its complexity. Contexts vary across countries with regard to food incidents, regulation and systems. It is therefore of interest to compare how key actors in different countries might approach (re)building consumer trust in the food system; and particularly relevant to understanding how food systems in different regions might learn from one another. The purpose of this paper is to explore differences between strategies for (re)building...
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#1Sarah Jane Flaherty (UCC: University College Cork)H-Index: 3
#2Mary McCarthy (UCC: University College Cork)H-Index: 29
Last. Fionnuala M. McAuliffe (UCC: University College Cork)H-Index: 57
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Abstract Food purchasing is dominated by routines and habits that may hamper the use of reflective decision-making and impede change. Disrupting existing behavioural patterns may address this challenge. Individuals from a lower socioeconomic background are more likely to report unhealthier purchasing and targeted initiatives are required. Health apps offer a potential approach although little evidence is available for this specific context. This research examines the individual's experience of c...
2 CitationsSource
#1Kate Ainscough (UCD: University College Dublin)H-Index: 4
#2Eileen C. O'Brien (UCD: University College Dublin)H-Index: 8
Last. Fionnuala M. McAuliffe (UCD: University College Dublin)H-Index: 57
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Background: Diet quality and physical activity positively impact pregnancy outcomes among women with obesity, but successful lifestyle interventions require intense clinician time. We aimed to investigate the impact of a behavioural-lifestyle intervention (PEARS) supported by a smartphone app among pregnant women with overweight and obesity, on nutrient intake, behavioural stage-of-change and physical activity. Methods: Pregnant women (BMI 25-39.9kg/m2, measured, n=565) were randomised at 15.6 w...
7 CitationsSource
#1Sean A. Tanner (UCC: University College Cork)H-Index: 2
#2Mary McCarthy (UCC: University College Cork)H-Index: 29
Last. Seamus O'Reilly (UCC: University College Cork)H-Index: 16
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Purpose This is an exploratory study leveraging a domain-specific innovativeness (DSI) perspective to understand adoption of QR code delivered mobile marketing. Specifically, the purpose of this paper is to explore the roles of “innovativeness” and “risk aversion” on QR code adoption and usage in the low-involvement context to address tensions between risk and innovation literatures. Design/methodology/approach Participants were assigned to “laggard” (n=19) and “innovator/early adopter” (n=19) s...
3 CitationsSource
#1Maeve Henchion (Teagasc)H-Index: 21
#2M. McCarthy (UCC: University College Cork)H-Index: 1
Last. Sinead McCarthy (Teagasc)H-Index: 24
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Abstract Nanotechnology offers many potential applications across the supply chain which could result in a more sustainable agriculture and food system. However, considerable challenges still exist in realising its potential, including consumer acceptance. This research examines consumer perspectives on two different nanotechnology applications (in packaging for chicken fillets and in cheese) using conjoint analysis. A face-to-face survey of 1046 Irish adults was undertaken. It finds that techno...
6 CitationsSource
#1Deirdre O'Donnell (UCD: University College Dublin)H-Index: 7
#2Éidín Ní Shé (UCD: University College Dublin)H-Index: 8
Last. Therese Cooney MarieH-Index: 1
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Although not an inevitable part of ageing, frailty is an increasingly common condition in older people. Frail older patients are particularly vulnerable to the adverse effects of hospitalisation, including deconditioning, immobility and loss of independence (Chong et al, J Am Med Dir Assoc 18:638.e7–638.e11, 2017). The ‘Systematic Approach to improving care for Frail older patients’ (SAFE) study co-designed, with public and patient representatives, quality improvement initiatives aimed at enhanc...
9 CitationsSource
#1Marie BuckleyH-Index: 3
#2Cathal CowanH-Index: 18
Last. Mary McCarthyH-Index: 29
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Jul 9, 2019 in AMSWMC (Academy Marketing Science World Marketing Congress)
#1Sarah Jane Flaherty (UCC: University College Cork)H-Index: 3
#2Mary McCarthy (UCC: University College Cork)H-Index: 29
Last. Fionnuala M. McAuliffe (UCD: University College Dublin)H-Index: 57
view all 5 authors...
Unhealthy diets are a risk factor for ill health. Consumers from a lower socioeconomic (SE) background typically report unhealthier diets illustrating a need for a targeted approach. Supporting healthier food purchasing behaviour may facilitate healthier diets. Changing purchasing behaviour may be challenging due to inadequate nutrition knowledge, and routines and habits impede the use of reflective decision-making. Change may be supported by disrupting undesirable routines while simultaneously ...
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